Thomas Wieberneit
Thomas Wieberneit
Thomas helps organisations of different industries and sizes to unlock their potential through digital transformation initiatives using a Think Big - Act Small approach. He is a long standing CRM practitioner, covering sales, marketing, service, collaboration, customer engagement and -experience. Coming from the technology side Thomas has the ability to translate business needs into technology solutions that add value. In his successful leadership positions and consulting engagements he has initiated, designed and implemented transformational change and delivered mission critical systems.
SugarCRM picks up speed, takes on the market
A bit more than one year ago I asked whether SugarCRM is getting its mojo back after the company shed its open source roots in…
The Value of Focus in A Platform World
Smaller enterprise software vendors today operate in a world where their fortunes may rise and fall on their ability to integrate with one or more…
Salesforce in Acquistion Talks with Slack – Good News or not?
Today various media outlets broke the news that Salesforce is in advanced talks with Slack Technologies about a possible acquisition. The news had two effects:…
Fastcall drives cooperation of Salesforce users with Intercall and solves Covid challenge
Fastcall, a renowned developer of CTI solutions that are exclusively dedicated to Salesforce, recently announced the release of its Intercall solution. Intercall helps teams to…
Freshworks officially cool now in the club of platform vendors
A few days ago, together with a group of fellow analysts, I was invited to attend the 2020 Freshworks analyst days that covered a...
SAP throws the CX Glove
It has been an intense 2 weeks. The CX or CRM or however you want to call it market got a serious makeover. After a…
How Chatbots with Conversational AI Help Deliver a Great Service Experience
My last two articles of this column dealt with empowering sales, e-commerce and marketplaces and how to use them to increase business resilience by...
SAP to acquire Emarsys in an aggressive move
On October 1st, 2020 SAP announced its intent to acquire Emarsys, a leader in the personalization area and omnichannel customer engagement management specialist. The transaction…
SAP CX – A Deep Look into the Glass Ball
Earlier this year, a few days after attending SAP Sapphire reimagined, I asked Quo Vadis, SAP. At that time industry legend Bob Stutz led the…
Why TikTok is a fit for Microsoft, Walmart and Oracle
Will ByteDance be able to sell some of its non-Chinese TikTok business or not? TikTok, the app that is all the rage with millenials who…
Zoho Workplace – David has swung his sling
The News On September 10, 2020 Zoho announced Zoho Workplace, a new cloud based product bundle that is targeted at making a workforce more effective…
SugarCRM supercharges its AI by acquiring Node.io
The News On Monday, August 24th, 2020 SugarCRM announced the acquisition of node.io. I had the pleasure to get pre-briefed by Craig Charlton, CEO SugarCRM…
How Marketplaces Can Help You Stay Nimble and Resilient in Times of Crisis
I hoped that, by now, we would see different news than just Corona related ones. But it sincerely ain’t gonna happen anytime soon. So, let’s...
Intercom takes on Zendesk
The News Intercom is a conversational relationship platform that helps businesses build better customer relationships through personalized, messenger based experiences. It’s the only platform that…
New Relic invents APM – again
The News On July 30, New Relic announced the delivery of its new Observability Platform, New Relic One. The platform has been redeveloped (‘reimagined’) to…
SAP takes Qualtrics public – Surprise, Surprise
The News On July 26, 2020, not two years after announcing the acquisition of Qualtrics, SAP announced its intent to take Qualtrics public. The timeline…
Salesforce Q1 FY21 Numbers – Quite Good, eh?
The news It is reporting season – and I am actually already somewhat late to have a look at Salesforce’s Q1 figures of fiscal year…
Quo Vadis SAP?
For quite some time the SAP CX community asks itself where SAP is going, or more precisely, which direction its Customer Experience portfolio is taking.…
How to Digitalize Sales
Stores, offices, and showrooms were closed. Fairs and trade shows got canceled. Customers were not able to come. The salesforce needed to stay in...
Customer Experience in Times of Crisis
Many analysts, including myself, have repeatedly written about us having entered a new normal, which is enforced by a so-called green swan event – an…