Truman Tang
Truman Tang
Truman Tang is Senior Marketing Manager, Customer & Advocacy at Influitive, the advocate marketing experts. Bond has a license to kill; Truman has a license to create engaging experiences for Influitive's customers and advocates. He runs Influitive's advocate marketing program, Influitive VIP.
How Advocates Made Monetate the Leader on Software Review Sites
The quality–and quantity–of your product’s reviews can make or break your sales. According to Google, 60 percent of B2B tech buyers seek peer reviews before...
How Bomgar Increased Holiday Campaign Participation 331% Among its Advocates
In the B2B world, the holidays can be a difficult time to engage customers. During the most wonderful time of the year, customers are busy...
How Mitel Launched a New Brand With the Help of 1,700+ Global Advocates
Let’s face it … the B2B world isn’t sexy. When you tell friends and family where you work, they likely respond with, “Where?” The folks…
The Formula For Generating More Customer Referrals
What is your sales team thankful for? Customer referrals. For sales professionals, a customer referral is a key that can unlock many doors. A referral...
Customer Marketing: Reaching Beyond References
Quick. What is the first thing that comes to mind when you hear the term “customer marketing”? According to Bo Bandy, Senior Marketing Manager at...