Truman Tang

How Advocates Made Monetate the Leader on Software Review Sites

The quality–and quantity–of your product’s reviews can make or break your sales. According to Google, 60 percent of B2B tech buyers seek peer reviews before...

How Bomgar Increased Holiday Campaign Participation 331% Among its Advocates

In the B2B world, the holidays can be a difficult time to engage customers. During the most wonderful time of the year, customers are busy...

How Mitel Launched a New Brand With the Help of 1,700+ Global Advocates

Let’s face it … the B2B world isn’t sexy. When you tell friends and family where you work, they likely respond with, “Where?” The folks at...

The Formula For Generating More Customer Referrals

What is your sales team thankful for? Customer referrals. For sales professionals, a customer referral is a key that can unlock many doors. A referral...

Customer Marketing: Reaching Beyond References

Quick. What is the first thing that comes to mind when you hear the term “customer marketing”? According to Bo Bandy, Senior Marketing Manager at...

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