Truman Tang
Truman Tang is Senior Marketing Manager, Customer & Advocacy at Influitive, the advocate marketing experts. Bond has a license to kill; Truman has a license to create engaging experiences for Influitive's customers and advocates. He runs Influitive's advocate marketing program, Influitive VIP.
Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a...
Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology...
According to the 2017 State of Customer Marketing Survey, only 61% of B2B organizations are satisfied with the results of their customer marketing efforts. If...
Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another...
How do you find budget for a new program like advocate marketing? Katie Curtin-Mestre, VP of Product and Content Marketing at SimpliVity, a leader...
Sometimes you can have too much of a good thing… especially if it’s two customer reference programs. Just ask Mary Ketter, Manager of the Global...
Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive...
Most people think developers are a quiet bunch. And while studies show they rank low in extraversion, there’s one group of people they love...
Referrals are the lifeblood of B2B marketing. According to LinkedIn, 84% of B2B decision makers start their buying process with a referral. Results from our recent...
Here’s something B2B tech brands should know: 60 percent of B2B technology buyers turn to product reviews from peers before making purchasing decisions. This is...
You know how they say it’s better to have loved and lost than never to have loved at all? Well, customer marketers don’t believe that....
Compared to flashier marketing tactics, referral marketing programs might seem pretty straightforward. Just ask your customers for a referral, cross your fingers and hope...
Customer engagement is the buzzword of the year. According to Bluewolf’s 2013-2014 State of Salesforce Review, 60% of business leaders say customer engagement is...
We asked our customers and advocates to submit videos explaining why they’re invested in advocate marketing. Boy, did they deliver! We received more than 50 videos....
You never know what you’ll get when you ask your customers for referrals. Your advocates could send you amazing leads…or a slew of low-quality referrals...
One question I hear all the time is, “How can we find new ways to engage our customers and make them feel like they’re...
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google...
Referrals are the gold standard of sales leads. According to the Wharton School of Business, the lifetime value of a referred customer is 16% higher...
Your advocates are your secret marketing weapon.When you call upon your advocates, they will often help you with your marketing and refer you new...
Listen, if you’re an online community manager, or are in any way responsible for the success of an online community, you might want to...