Laura Troyani
Laura is the founder and principal of PlanBeyond, a speciality marketing firm. She comes with a background spanning brand management, e-commerce, and B2B marketing in both established organizations and young startups. With experience overseeing customer research, go-to-market planning, and marketing channel execution, Laura advocates for getting the strategic fundamentals down pat to help any organization nail their growth goals. Laura earned her BA from Harvard College and MBA from Harvard Business School.
Research has found that less than two-thirds of small businesses have websites. Thankfully, over half of those without websites say they plan to build...
In a recent report surveying small business owners, 80% reported feeling optimistic about their business's performance in 2019. This same report noted that 51%...