Triniti Burton
Triniti Burton
Triniti Burton is Marketing & Communications Director at Integrate. Once upon a time a sales rep, she now handles all things marketing and focuses tirelessly on infusing the often gray world of B2B tech with as much color as her colleagues can handle.
8 Types of MarTech Tools Every Demand Marketer Needs
Marketing technology now accounts for 33% of marketing budgets, according to Gartner’s CMO Spend Survey 2015-2016. B2B marketers specifically are investing heavily in tech...
11 Tips to Make Content Syndication Work for Demand Generation
B2B marketers are starting to get glimpses of their 2017 pipeline goals and wrapping their heads around what percentage their teams will need to...
10 Demand Marketing Strategies That May Up Your Game
We’ve been on a mission for the last year to help demand marketers up-level their game. Recently, we facilitated a recognition program to shine...
Advice from MarTech Marketing Execs on Being a Better Demand Marketer
Demand marketers have their work cut out for them. With new initiatives and increasing goals at every turn, it can be challenging to know...
Collaboration Tools Every Marketing Team Should Have (and Use)
We have a pretty small marketing team at Integrate. Despite (and partly because of) lean resources, we’ve spent the last year laying a solid...
An 8-Step Account-Based Marketing Plan to Share with Your Boss
If you’re a B2B marketer, you’re likely hearing the term Account-Based Marketing everywhere you turn. A quick search of your inbox might reveal a...
3 Simple Ways to Blend Outbound & Inbound Marketing Tactics
As popular as inbound marketing has become, outbound is still a vital component to a strong marketing strategy and organizational growth. 74% of all...
6 Useful Marketing Automation Infographics
Marketers are striving to master the art of visual storytelling in an effort to attract prospects and engage audiences. Infographics often become the preferred...
You Can’t Drive Quality Leads With Inaccurate Data [Whitepaper]
I’m a little taken aback when I read statistics like the one from Sirius Decisions that 60% of B2B companies report an overall data...
Generate Leads Effectively + Accelerate Sales Pipeline [Infographic]
Regardless of how much marketing has changed, today’s ultimate business goal remains the same: acquire new customers. The key difference is that marketers are now...
Marketing Ops: It’s Time to Purify Your Data
Marketing organizations know that data is the key to unlocking marketing’s potential to drive maximum business value and create happy customers. Data-driven marketers are...
Modern Marketing Tips from the Wizard of Moz
Rand Fishkin, The Wizard of Moz With MozCon bringing together the digital community next week in Seattle, it’s a good time to get the scoop...