Tom Sant
Tom Sant
An internationally known proposal writing expert, Tom Sant has been called "America's foremost practitioner of proposal writing" by the American Management Association. He's trained thousands of sales people and executives to write winning proposals, deliver effective presentations, and manage complex communication projects in a career that spans more than 25 years.
The Art and Science of Compelling Value with Dr. Tom Sant
We all know it – the magic word in selling in today’s increasingly complex marketplace is value. They say that providing value cures all...
Customer-Centric Communications
One of the all-time classic TV ads was the one for Wendy’s hamburgers where elderly Clara Peller lifted the bun, squinted at what she...