Tom Meriam
Tom Meriam
Tom is a B2B and B2C sales and marketing veteran, having held senior level roles in the media and financial services industries as well as in the agency space.
Optimizing Branded Content for Search
Have you ever read a blog post, caught a Twitter update or received an email promoting something that looked interesting but for whatever reason...
My CEO Says I Need an Email Campaign by Friday
Some time ago, I connected with a prospect via a referral. On our first phone call, he told me that he'd been on...
3 Steps To A B2B Social Media Marketing Strategy Your CEO Will Love
There's an ongoing debate about the ROI of social media marketing. Many of the conversations center around measuring social media as a branding...
7 Ways Sales Intelligence Gives You Super Powers
I was recently invited to guest post for InsideView, one of my favorite sales & marketing software tools. The abridged version is below and...
7 Tips for Successful Sales Meetings
I recently came across the infographic (below), "Don't Suck At Meetings" and had to share it along with 7 Tips For Successful Sales Meetings: 1....
Your 4 Item Agenda To Prepare For The New Facebook Page Launch This Friday
On Friday, March 30, Facebook is going all "branding" on businesses and universally rolling out Timeline for Facebook Pages. Many are touting this...
Sales 2.0 Redux – Are You A Before Or An After?
Years ago, Sales 2.0 was synonymous with Web 2.0 technologies. For today's marketing and sales professionals, Sales 2.0 is more than technology. ...
Stop Selling (and start listening, helping and connecting)
Obvious to many people in the sales trade, the time of smile and dial is far behind us. Still, I frequently come...
To Gate or Not to Gate – Content Offer Best Practices for Social Selling
I was fortunate to have the opportunity to experience InsideView's first user summit, Insider Summit 2012. The panelists in break-out sessions presented great ideas...
How Marketing Can Empower Sales To Generate Leads Via LinkedIn
Professionals often turn to LinkedIn to find expertise in a particular area. The LinkedIn search features provide an excellent opportunity for your sales...
An Argument For Company-Wide Content Distribution On LinkedIn
Are you cranking out great B2B marketing content, but looking for new ways to extend distribution beyond the standard channels? You might consider looking...
It’s Not You
"Paid search doesn't work for us." I heard it again the other day and it won't be the last. This time, it...
6 Ways to Increase Lead Generation for Custom Content Publishers
A custom publishing company asked me for feedback on their recently redesigned website. As my strength is primarily in the direct marketing space,...
Avoid Being “Shanghaied” with a Synergistic Sales and Marketing Team
Heading down 13th Avenue in downtown Portland toward an appointment, a colleague started telling me the story about the Portland Underground also known as...
4 Best Practices (and 7 Tips) to Improve Lead Generation from Web Site Traffic
While researching prospects, I visit their website and make observations about their lead generation practices to determine areas in which our agency may be...
4 Steps Towards Aligning Marketing with Sales and Proving Value
The new marketing director of a start-up mobile company (with traction and actual revenue) asked me the following question: "What recommendations would you make...
What Is A Landing Page And What Are Some Of The Important Elements?
If you're considering or have been recommended a landing page, you are engaging in one of the following activities: 1. Demand (Lead) Generation: ...
3 Traffic-Stopping Mistakes for New Web Sites
The development of a new website is an exciting, yet resource-intensive project for any company. At the end, your new website should reflect the...
3 Easy Ways to Make Twitter Better (For Haters)
I hear it all the time and I heard it again today – I don't really want to do Twitter because I don't have...
2 Cool Ways to “Sexy Up” Your Image Content on a Tight Budget
In my mind, there's no doubting the value of the adage, "A picture is worth a thousand words". In fact, most marketers will...