Tom Meriam
Tom is a B2B and B2C sales and marketing veteran, having held senior level roles in the media and financial services industries as well as in the agency space.
Have you ever read a blog post, caught a Twitter update or received an email promoting something that looked interesting but for whatever reason...
Some time ago, I connected with a prospect via a referral. On our first phone call, he told me that he'd been on...
There's an ongoing debate about the ROI of social media marketing. Many of the conversations center around measuring social media as a branding...
I was recently invited to guest post for InsideView, one of my favorite sales & marketing software tools. The abridged version is below and...
I recently came across the infographic (below), "Don't Suck At Meetings" and had to share it along with 7 Tips For Successful Sales Meetings: 1....
On Friday, March 30, Facebook is going all "branding" on businesses and universally rolling out Timeline for Facebook Pages. Many are touting this...
Years ago, Sales 2.0 was synonymous with Web 2.0 technologies. For today's marketing and sales professionals, Sales 2.0 is more than technology. ...
Obvious to many people in the sales trade, the time of smile and dial is far behind us. Still, I frequently come...
I was fortunate to have the opportunity to experience InsideView's first user summit, Insider Summit 2012. The panelists in break-out sessions presented great ideas...
Professionals often turn to LinkedIn to find expertise in a particular area. The LinkedIn search features provide an excellent opportunity for your sales...
Are you cranking out great B2B marketing content, but looking for new ways to extend distribution beyond the standard channels? You might consider looking...
"Paid search doesn't work for us." I heard it again the other day and it won't be the last. This time, it...
A custom publishing company asked me for feedback on their recently redesigned website. As my strength is primarily in the direct marketing space,...
Heading down 13th Avenue in downtown Portland toward an appointment, a colleague started telling me the story about the Portland Underground also known as...
While researching prospects, I visit their website and make observations about their lead generation practices to determine areas in which our agency may be...
The new marketing director of a start-up mobile company (with traction and actual revenue) asked me the following question: "What recommendations would you make...
If you're considering or have been recommended a landing page, you are engaging in one of the following activities: 1. Demand (Lead) Generation: ...
The development of a new website is an exciting, yet resource-intensive project for any company. At the end, your new website should reflect the...
I hear it all the time and I heard it again today – I don't really want to do Twitter because I don't have...
In my mind, there's no doubting the value of the adage, "A picture is worth a thousand words". In fact, most marketers will...