Todd Nicholson

3 Strategies Debunking the “Online Only” Shopping Myth–People Still Need People

Over the last decade, we’ve seen a substantial rise in popularity towards online shopping–making an Amazon Prime membership seem like a given in today’s world. “Free” two-day shipping and zero required interaction with real humans? That’s music to many people’s ears. Right? But what...

The Science of Engagement for Retailers

With the holiday season in full swing, there’s a Shakespearean-style choice that shoppers face: to shop in-store or online, that is the question? And the inner monologue, more often than not, probably goes a little something like this: I could head to the mall...

Don’t Lose Market Share This Holiday Season: Avoid the Retail “Failure Zone”

According to Deloitte, retail holiday sales are anticipated to climb upwards of 5.6 percent over last year’s shopping season, with sales expected to exceed $1.10 trillion between November and January. As you can see, retail is far from dead. So rather than worrying about...

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