Todd King
Todd King
Database Marketing Solutions
Todd King is the director of analysis services at Database Marketing Solutions. He speaks at the National Center for Database Marketing and elsewhere on the use of customer data and statistical techniques. He has worked with such brands as AAA, Apple, Verizon Wireless, and H&R Block.
You Don’t Need a Data Warehouse To Have Business Intelligence
SCENE: You are a marketing manager, responsible for the launch of a critical new product line. You are talking to an IT Manager responsible...