Tatyana Kanzaveli
Tatyana Kanzaveli
Tatyana Kanzaveli has broad experiences in sales/marketing/technology areas. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media/social networking channels, using them to build successful online and face-to-face communities. Tatyana runs strategic social media marketing consultancy http://scrmworld.com . She can be reached on Twitter: @glfceo.
What can we learn from Guy Kawasaki about Twitter content strategy?
I've been doing number of workshops on how to use Twitter for business. Each time I had to go into lengthy overview of different...
Social Media for Small and Medium Businesses: Tied House Brewing Case Study
Fact: Increase in sales of ½ pints of beer on Thursday nights from 45 to 300-350 using Social Media channels to promote this offering. Fact:…
Top 5 reasons people will not follow you on Twitter
Sometimes you wonder: why? Why people are not following you on Twitter. Here are top 5 reasons: 1. Make sure your Twitter profile is updated…
Recap on SugarCRM 2010 Conference.
I was honored to be invited to attend SugarCRM annual SugarCon 2010 Conference. It was held at the Palace Hotel in San ...
Social Media Channels for Tech Support – from a person who knows it!
This week Bay Area Executives meetup members we were thrilled to listen to a person who knows Technical Support space inside-out: John Ragsdale is the...
Before helping your customers, help yourself!
"A clever person solves a problem. A wise person avoids it." Einstein Not too long time ago I had a question related to the use...
Social CRM: is there such a thing as an overall “social framework”?
This week was very fruitful in blog posts related to Social CRM framework, CRM and Social CRM comparisons, positioning: Why We Cannot Get CRM (and...
Social Network Analysis [SNA] is NOT Social Media Analytics [SMA].
A few days ago I posted a question on LinkedIn asking about tools people use for Social Network Analysis and got bunch of...
Must Read Social Business ( SCRM + E20 ) Blogs
Social Business Community is lucky to have such an amazing group of thought leaders who regularly share their knowledge of Social CRM, Enterprise 2.0...
Easy way to promote your meetup on YouTube!
Step 1. Open account on Flickr if you do not have one. Step 2. Upload photos from your event and group them in one set...
Are you planning an online community? 10 principles to follow!
Set up your communities wherever your target audience is; Outline and reinforce rules: privacy; spam control, content, etc.. Understand your community maturity phase and deploy…
What works for Dell might not work for you!
You are reading all these great stories about online communities. Yes – hot topic these days. Suddenly all your problems will be solved: from...
Do not forget: Innovation is a key part of Social Business!
I came across an interesting blog post How Can Web Tech Help Enterprises with Innovation Management?. Here is an abstract: In his book The Innovator’s…
How’s Google Buzz impacting your online content sharing strategies?
Before Buzz we all kind of figured out how to set up a right mix of feeds, RT, replies and the original content creations...
Collaborations of the Future
I was lucky enough to get invited to participate in planning sessions for the upcoming event on a Future of Collaborations at The Tech...
Social CRM and Enterprise 2.0 Vendors Directory
The space of Social Business that combines Social CRM and Enterprise 2.0 is growing fast. Almost every day I get a call from...
Social Network Analysis and its impact on your company’s bottom line.
Your company is growing, expanding into different geographies; has lots of employees in many regions, distributed locations… – do you know if all these...
My Buzz Wish List – Top 10.
1. Being able to cross-post selected Buzzes to other social networking sites, like Twitter, Facebook, etc. 2. Being able...
What is Sentiment Analysis and why you should care.
First let’s look at the definition of the Sentiment Analysis : “Sentiment analysis or opinion mining refers to a broad (definitionally challenged) area of natural language processing, computational...
Gambling, Social Media and Your Brand.
I am reading more and more posts, articles, comments on the subject of social media and ROI. People are saying: forget about ROI –...