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Theo Priestley

Theo Priestley
Theo Priestley is Vice President and Chief Evangelist at Software AG, responsible for enabling the marketing and voice of the industry's leading Business Process, Big Data/ In-Memory/ Complex Event Processing, Integration and Transaction suite of platforms. Theo writes for several technology and business related sites including his own successful blog IT Redux. When he isn't evangelizing he's playing videogames, collecting comics and takes the odd photo now and then. Theo was previously an independent industry analyst and successful enterprise transformation consultant.

Are Smart machines or smarter processes behind the Internet of Things ?

The new Robocop movie launches this week and James Cameron painted a bleak future for humans and smart machines but this is the complete...

Retail turns to customer faces for real-time marketing opportunities

This week it emerged that retail giant Tesco is to implement screens in its forecourt petrol stations which can tell a customers' age and...

Innovation World Day 2: the strategy behind creating a digital enterprise

CTO Wolfram Jost kicked off Day 2 of Innovation World with the vision and strategy behind creating the Digital Enterprise. And the most interesting...

The road to the Digital Enterprise – Software AG Innovation World opens

Innovation World, Software AG's global annual event kicked off in San Francisco today and promised a look into how the reality of a Digital...

Process is no longer a dirty word in UK Government

I recently attended the Criminal Justice Management event in London and presented a panel discussion on the topic of process efficiency within UK government....

Big Data is only part of the CMO’s new armory

Big Data is only part of the CMO's new armoury. It's what you do with that information next that has the biggest impact on...

Trash talk: Why Big Data needs to focus its use case to succeed

In 2012 the Senseable City Lab, part of MIT, conducted an experiment called Trash Track to see just what happens when someone takes out...

WTF is a Data Scientist anyway ?

The Big Data hype engine rolls on but nothing ever gets any clearer. Let's be serious, NASA has been playing with 'lots and lots'...

Is the writing on the wall for Cloud already ?

The IT industry moves in cycles. Much like the fashion industry, trends come and go then return with a bang. It seems that Cloud...

Marketing and the rise of the Evangelist

Have you ever had to explain your job to your parents ? That's the ultimate acid test to see whether anyone understands what you...

The inevitability of shrinking server infrastructure as Cloud matures

According to both Gartner and IDC worldwide server market revenue has fallen by up to 5%, with major server manufacturers taking a hit. The...

Unlocking the big data silos through integration

Big Data, real-time and predictive analytics present companies with the unparalleled ability to understand consumer behavior and ever-shifting market trends at a relentless pace...

Are your systems powered by Oompa Loompas ? You need integration !

I worked with a client once who was looking to implement an automated process for complaints handling. They explained their processes and began to...

What is the price marketing is willing to pay for influence ?

Over at Techcrunch there's an interesting story of how Condé Nast has grown it's portfolio of companies not through further media investment but instead...

Why interoperability and integration will power true enterprise innovation

How often have we engaged in a truly innovative process that leaves us in no doubt that we have entered a new era? Not...

The iWatch is the pre-cursor to a next-gen iPhone

Do you remember the concepts mooted when the original iPhone rumor first surfaced ? And do you remember seeing the iPhone for the first...

NumberFour to challenge the definition and dominance of Business Apps, BPM and CRM players

I like news of this sort. It makes me believe that larger enterprise vendors are still ripe for usurping because of the history they're...

Today’s real-time analytics obsession, tomorrow’s forgotten innovation

David Bowie released his new album, The Next Day, a few months back. I've still not had a chance to listen to it yet...

Oracle and Microsoft tie the knot in the Clouds, go head to head with AWS and VMWare

Today in joint statements both Microsoft and Oracle issued their new found marriage in the clouds. The deal gives Microsoft clear competitive advantages against two...

Why the Microsoft u-turn is like any other industry facing change

Status Quo. Not the dodgy soft rock band that never dies but the current state. Wikipedia defines it as ; … a Latin term meaning...

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