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Maria Ogneva

Maria Ogneva
I'm the Head of Community for Yammer, the enterprise social network used by 100,000 organizations, including more than 80% of the Fortune 500. At Yammer, she is in charge of social media and community programs, fostering internal and external education and engagement. You can follow her on Twitter at @themaria or on her blog, and Yammer at @yammer and company blog.

Searching For Relevance In Social Networks

LEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It's extremely powerful to be able to meet...

The Power And Wisdom Of Crowds And Community

LEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of...

A Line In The Sand: Personal And Professional In The Social World

LEADING THOUGHTS It's almost impossible to be effective in social media without adding a personal touch. The only reason I say "almost impossible" is...

I Don’t Have Time To Create Content

LEADING THOUGHTS This post has been twirling around in my head, and catalyzed by all many content-related conversations from the dinner with the Content...

Advocacy And Branding In The Social Age

LEADING THOUGHTS It used to be that branding was more or less straightforward. Mind you, it was never easy — one of my favorite marketing...

Conflict And Community: Are You Prepared?

LEADING THOUGHTS There are many types of communities: there are user forums and more permanent communities – some "walled" and some open. Blogs are...

Do You Know Any Directors Of The Telephone?

I spent the past couple of days in Las Vegas for CES, and even though consumer electronics is not my focus, it has an...

Goal Setting For Your Social Strategy. Goal #3: Increasing Profits

LEADING THOUGHTS Earlier this week, we discussed the importance of both, increased awareness and an excellent customer experience, to your ability to get and...

Goal Setting Continued

LEADING THOUGHTS Welcome back! Last week, we wrote about the importance of goal setting for your engagement strategy, as it relates to social...

Goal Setting: Is Your Engagement Strategy Ready For A New Year?

LEADING THOUGHTS In a recent post, we explored a parallel between social media and a giant cocktail party. To make that post more...

Social Media Is A Cocktail Party – 5 Tips For Networking Success

TRUSTED VOICES As we are right in the thick of the holiday season, you have certainly been to many holiday parties and professional networking...

Benchmarking: If You Don’t Know Where You Are, How Will You Know Where You’re Going?

TRUSTED VOICES In a recent post, we discussed the importance of tracking and listening to social media. As a follow-up, I’d like to take...

The Oldest Social Gesture: The Handshake

LEADING THOUGHTS Once upon a time (a year or so ago), I tweeted something, to which someone responded: "Hey, you should meet @alizasherman"....

The Six Stages of Social Customer

The Social Customer is not a figment of your imagination; she's here kicking social media butt and taking names. She wants to engage with...

The Social Network Opens To Strong Social Media Reviews

The Social Network, the cinematic account of Mark Zuckerberg's meteoric rise to power and money as the CEO and founder of Facebook. Of course,...

Don’t Be A Creepy Brand: Lessons In Social Media Listening & Engagement [Video Tip]

Can you hear these voices? Brand: "Hey, social customer, I can hear you when you talk about me, my competitors and my product category. Even...

Social Media: In-House or Outsourced

Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There...

Social Media: Slow And Steady vs. Fast And Shiny

Social media is undeniably a part of a business strategy for many businesses. Its affects every part of the customer experience: from support, to...

Weekly Social Media Tips

Happy Friday! Couple of weeks ago, I started the conversation on wading through the massive stream of social media and using tag clouds and...

The Many Emotions of Social Media

Social media is notoriously difficult to interpret and analyze. Social media is unstructured text, which comes with the unstructured text interpretation problems. Qualitative research...

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