Maria Ogneva
I'm the Head of Community for Yammer, the enterprise social network used by 100,000 organizations, including more than 80% of the Fortune 500. At Yammer, she is in charge of social media and community programs, fostering internal and external education and engagement. You can follow her on Twitter at @themaria or on her blog, and Yammer at @yammer and company blog.
LEADING THOUGHTS Social media is great at keeping you in touch with the people you know. It's extremely powerful to be able to meet...
LEADING THOUGHTS I was working on a blogpost the other day, talking about humanness in corporate social media, as well as the phenomenon of...
LEADING THOUGHTS It's almost impossible to be effective in social media without adding a personal touch. The only reason I say "almost impossible" is...
LEADING THOUGHTS This post has been twirling around in my head, and catalyzed by all many content-related conversations from the dinner with the Content...
LEADING THOUGHTS It used to be that branding was more or less straightforward. Mind you, it was never easy — one of my favorite marketing...
LEADING THOUGHTS There are many types of communities: there are user forums and more permanent communities – some "walled" and some open. Blogs are...
I spent the past couple of days in Las Vegas for CES, and even though consumer electronics is not my focus, it has an...
LEADING THOUGHTS Earlier this week, we discussed the importance of both, increased awareness and an excellent customer experience, to your ability to get and...
LEADING THOUGHTS Welcome back! Last week, we wrote about the importance of goal setting for your engagement strategy, as it relates to social...
LEADING THOUGHTS In a recent post, we explored a parallel between social media and a giant cocktail party. To make that post more...
TRUSTED VOICES As we are right in the thick of the holiday season, you have certainly been to many holiday parties and professional networking...
TRUSTED VOICES In a recent post, we discussed the importance of tracking and listening to social media. As a follow-up, I’d like to take...
LEADING THOUGHTS Once upon a time (a year or so ago), I tweeted something, to which someone responded: "Hey, you should meet @alizasherman"....
The Social Customer is not a figment of your imagination; she's here kicking social media butt and taking names. She wants to engage with...
The Social Network, the cinematic account of Mark Zuckerberg's meteoric rise to power and money as the CEO and founder of Facebook. Of course,...
Can you hear these voices? Brand: "Hey, social customer, I can hear you when you talk about me, my competitors and my product category. Even...
Social media is hot, and sometimes it can feel like an arms race across businesses of all sizes to start using social media. There...
Social media is undeniably a part of a business strategy for many businesses. Its affects every part of the customer experience: from support, to...
Happy Friday! Couple of weeks ago, I started the conversation on wading through the massive stream of social media and using tag clouds and...
Social media is notoriously difficult to interpret and analyze. Social media is unstructured text, which comes with the unstructured text interpretation problems. Qualitative research...