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Terry Golesworthy

Terry Golesworthy
As the president of The Customer Respect Group for 7 years, I focus on the online experience of consumers. Online experience has always been bigger than the company website, from the response to email to integration to other offline channels. It has now grown to include social media.

The Benefits of Social Media Dialogue is not all Talk

Social media is a new way of thinking because it is less about one-way marketing and more about two-way conversations with customers. However, let's...

Social Media is Tool – Not a Profession

Recently I attended an evening networking session hosted by a social media monitoring company. I thought this would be a Social Media Networking perfect opportunity…

Looking for Insurance Social Media Advocates – Don’t Overlook the Obvious

Advocates are valuable for every business. This is especially true for insurers where recommendations and referrals have always been a vital aspect of success....

Insurers Continue to Grow Facebook Fan Counts – USAA Stays Top

Facebook fan recruitment is critical to developing recommender networks and comparing fan count has become a key part of social media bragging rights in...

Insurers Needing Compliance AND Content Distribution – Take a Look at Hearsay Social

I recently had the pleasure of speaking with Hearsay CEO Clara Shih. She and her team have spent a good amount of time and...

The Google Effect on Life Insurance

The average American consumer has not lost interest in Life Insurance but the way they go about the process is changing. Calling your friendly...

Life Insurers are Showing Signs of Innovation – on their Websites that is

Life Insurance - "It does n't have to be complicated" We have reviewed the websites of Life Insurance companies for seven or eight years and,...

The Customer Respect Blog

<img class="alignleft" src="http://customerrespect.com/blog/wp-content/uploads/2010/07/Save211.jpg" width="250" /> How many Facebook pages should  a self-respecting insurance company host? It seems there is no right answer with  a...

Twitter Parasites – Who needs them?

I have written often about fan and follower numbers and that you must look at your overall objectives before jumping into the recruitment game....

Want to Buy an Insurance Policy? But what does Jill from Iowa have to say?

Best Buy has a mobile application that allows you to scan a product code while in their stores so you can immediately read the...

Which Insurer has the Greatest Twitter Klout?

  Recently there has been much written about Klout (www.klout.com) , a metric to compare how much “clout or klout” a twitter’er possesses. Klout scores can range...

What Can You Learn in 1-Minute About Customer Experience?

With the explosion of social media, consumers have far greater options to express their opinions on websites they like and dislike; they express them...

Facebook and Insurers – Whats the latest?

Most major carriers have created at least one ‘official’ Facebook page, not counting the many unofficial versions, but how do you measure value and...

The Insurance Carrier Latest Twitter Activity – USAA maintain top spot, Farmers and AMFAM key movers

Twitter continues to be used by most insurers to provide soft marketing messages about promotions, sponsorships and customer endorsements. Other activities include financial quizzes,...

Customer service and social media?

Much has been made of providing a level of customer service through social media. It is an easy medium for consumers to post questions...

The Game of Insurance

How does a life insurer engage with the next generation of customers? Buying habits are changing and we are less likely to turn to...

How Many Facebook Pages are Enough – A Look at Insurer Stategies

How many Facebook pages should  a self-respecting insurance company host? It seems there is no right answer with  a lot of experimentation going on. Most...

How would your site be described at the BBQ this weekend?

July 4th BBQ - the Real Website Test Without question, company websites are extremely critical and site performance quite rightly is analyzed every which-way possible....

Twitter Continues to Attract Insurers

Follow me, I am an exciting insurance company Twitter has been adopted into many roles for insurers as they look to understand and exploit...

Insurers Move Hesitantly Towards Online Quote Engines

In the latest Customer Respect study of life insurer websites (Customer Respect Q2 2010 Life Insurance Benchmark), it is clear that insurers are struggling...

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