Terry Golesworthy
As the president of The Customer Respect Group for 7 years, I focus on the online experience of consumers. Online experience has always been bigger than the company website, from the response to email to integration to other offline channels. It has now grown to include social media.
Social media is a new way of thinking because it is less about one-way marketing and more about two-way conversations with customers. However, let's...
Recently I attended an evening networking session hosted by a social media monitoring company. I thought this would be a Social Media Networking perfect opportunity…
Advocates are valuable for every business. This is especially true for insurers where recommendations and referrals have always been a vital aspect of success....
Facebook fan recruitment is critical to developing recommender networks and comparing fan count has become a key part of social media bragging rights in...
I recently had the pleasure of speaking with Hearsay CEO Clara Shih. She and her team have spent a good amount of time and...
The average American consumer has not lost interest in Life Insurance but the way they go about the process is changing. Calling your friendly...
Life Insurance - "It does n't have to be complicated" We have reviewed the websites of Life Insurance companies for seven or eight years and,...
<img class="alignleft" src="http://customerrespect.com/blog/wp-content/uploads/2010/07/Save211.jpg" width="250" /> How many Facebook pages should a self-respecting insurance company host? It seems there is no right answer with a...
I have written often about fan and follower numbers and that you must look at your overall objectives before jumping into the recruitment game....
Best Buy has a mobile application that allows you to scan a product code while in their stores so you can immediately read the...
Recently there has been much written about Klout (www.klout.com) , a metric to compare how much “clout or klout” a twitter’er possesses. Klout scores can range...
With the explosion of social media, consumers have far greater options to express their opinions on websites they like and dislike; they express them...
Most major carriers have created at least one ‘official’ Facebook page, not counting the many unofficial versions, but how do you measure value and...
Twitter continues to be used by most insurers to provide soft marketing messages about promotions, sponsorships and customer endorsements. Other activities include financial quizzes,...
Much has been made of providing a level of customer service through social media. It is an easy medium for consumers to post questions...
How does a life insurer engage with the next generation of customers? Buying habits are changing and we are less likely to turn to...
How many Facebook pages should a self-respecting insurance company host? It seems there is no right answer with a lot of experimentation going on. Most...
July 4th BBQ - the Real Website Test Without question, company websites are extremely critical and site performance quite rightly is analyzed every which-way possible....
Follow me, I am an exciting insurance company Twitter has been adopted into many roles for insurers as they look to understand and exploit...
In the latest Customer Respect study of life insurer websites (Customer Respect Q2 2010 Life Insurance Benchmark), it is clear that insurers are struggling...