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Author Archive | Terry Golesworthy

Social Media is for Sharers not Advertisers

Blog post by on March 30, 2014

Social media is used by millions of consumers and businesses every day with more frequency and with more time spent than any other single online activity. So it goes without saying that insurers must have a social …

Trust Is the Real Battleground for Insurers

Blog post by on December 17, 2013

Channel is not the Game Changer, Trust and Customer Experience Are. The debate within the insurance industry about changes to the sales channel is white-hot. What impact will the growth of direct, multichannel, and even non-traditional providers …

Social Media – Anyone for Tea?

Blog post by on November 19, 2013

Social media channels are, more often than not, touted as a way to connect with younger consumers who otherwise are outside the sphere of influence of traditional sales and marketing channels. That is indeed true. But social …