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Teena Gomes

Teena Gomes
Teena is responsible for the content strategy at LeadFormix. In her career spanning over 10 years, she has worked in the various segments of the Content & Knowledge Management spectrum, right from Knowledge Creation and Delivery to strategic Knowledge Management transformation projects. Before taking over as Content Head at LeadFormix, where she handles various facets of content marketing, she worked for IBM as a Program Manager in the KM space. She has also worked in PR, media and Corporate Communications earlier.

Leveraging Pinterest for B2B Marketing: 6 Practical Tips

Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Pinterest today occupies an enviable position right behind Facebook,...

Bridge the gap between Marketing & Sales with Knowledge Management

Recently, I stumbled upon an interesting whitepaper series, authored by Dr. Andrew McAfee, a renowned Enterprise 2.0 champion. This series published by the Association...

Top Challenges Content Marketers Face

There is a whole lot of marketing content out there – in all forms and sizes, across all kinds of channels, in different languages...

Don’t let your B2B Marketing lose steam this Holiday Season!

Hope you had a fabulous Thanksgiving weekend, with family and friends. Thanksgiving marks the start of the holiday season; which is synonymous for quality...

Stay Hungry; Stay Foolish To Engage Better With Your Website Visitor

This post is a tribute to one of the greatest visionaries of our times, a revolutionary who changed the way people experience technology today...

Content Curation Best Practices

The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at...

Is Your Content Speaking to your Target Audience?

Think about it- The corporate website is the digital face of your company through which you engage with your audience, tell them who...

Inbound or Outbound – When It Really Matters

I came across this interesting question on a popular forum– "Are webinars an inbound or outbound marketing technique? Or both?" The question and the...

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