Thierry de Baillon
Thierry de Baillon
Branding & web strategist, Druckerian marketer with a sustainability and cross-culture flavour. Passionate about learning.
From Social Media to Social Business: The Missing ‘Social’ Link
I am often puzzled by the way organizations and agencies tackle social media, as if conversational marketing and Enterprise 2.0 were living in separate...
“Toward Enterprise 2.0?: Are We Pushing Further a Square Peg Into a Round Hole?
I was lucky enough to have in hands “Toward Enterprise 2.0″, a recent study of Enterprise 2.0 adoption, conducted by Cecile Demailly, from...
We All Need a Shift
A small conversation with Olivier Blanchard (@thebrandbuilder ) on Twitter left me with an interesting question: what drives us into the need and will...
Adressing time issues in Enterprise 2.0 approaches
Albeit time is a critical dimension in today’s every business, it is curiously absent from most discussion around Enterprise 2.0. Adoption time scale is...
Is your Company Creating Zombies 2.0?
As time goes by, I see more and more surveys and positive case studies about Enterprise 2.0 adoption. This is good, but not so...
The End of Marketing as We Know It?
Beside an enormous amount of media rants and raves, the recent launch of Apple’s tablet teaches us a lot of things about design, innovation...