Thierry de Baillon
Thierry de Baillon
Branding & web strategist, Druckerian marketer with a sustainability and cross-culture flavour. Passionate about learning.
We Have Designed, We Build, You Will Run
However we want to call it, Enterprise 2.0, social business or collaborative whatsitsname, what we are watching now is a vendors-claimed increasing evolution toward...
Emotional Surplus
Every time I hear or read the word "brand" associated with "social", I wince. Not because of the ballooned hype surrounding this kind of...
The Two Faces of Social Business
Co-evolution has always played an important role in the history of humankind, specially when it comes to the complex relationships existing between technology and...
In a networked knowledge economy, co-creation is co-evolution
Our world is changing, so is the way we are thinking about it. The rise of online networks has not only modified our possibilities...
Moving Beyond “Work as Usual” in a Complex World
As ever increasing speed and amount of available knowledge are reshaping day after day the world we live in, it looks like a gap...
There Is NO Social Customer
Whether we like it or not, everything seems to have gone 'social'. Social media (which has for me only little to do with media),...
Social Media: Thinking Over Words Meaning
Terminology, as language itself, always had a huge impact on our thinking. Considering the pervasive place social media has taken into our online lives,...
Have We Yet Integrated Social, Scottie?
Another day, another buzzword… Integration is quite a hot topic on these days of predictions, especially after both David Armano, from Edelman Digital, and...
Moving Beyond the Smoke Screen
"Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities." This definition, taken from Wikipedia, and quoted...
Is Collaboration a Crock?
Let us face it; we, as humans, are selfish, individualists, and undoubtedly clinging to any privileges associated with power. Goodwill and sharing among peers...
Is Collaboration a Crock?
Let us face it; we, as humans, are selfish, individualists, and undoubtedly clinging to any privileges associated with power. Goodwill and sharing among peers...
The Importance of Non-Customers
Michael Wu, Scientist of Analytics at Lithium, has posted a great article upon the different components defining the strength of a Relationship. The notion of...
Forget about Enterprise 2.0, think brands
Fostering collaboration means blurring boundaries. Internally, it involves letting knowledge flow across organizational silos, capitalizing on informal knowledge to reshape work according to more...
Redefining Brands, the Social Way
Let us start with a little quiz: What is the most crucial aspect of your business / organization? Which aspect of your business /...
Time to Move Beyond Outdated Models
While not being the post I recently announced about social business, service, brands and commoditization, this short post quite perfectly sets the stage… This inscription,...
Is Enterprise 2.0 About “Socializing Business Processes”? Let’s get serious
Business processes has recently became quite a buzzword among the Enterprise 2.0 community, notably since June's Boston conference. It suddenly seems that the whole...
My Little Enterprise 2.0 Diffusion Framework
I find quite ironic that, while emphasizing the transformations needed / involved on the road to Enterprise 2.0, most case studies and literature on...
The Guilty Gift
La version française de ce billet est, une fois n'est pas coutume, sur le blog de Seth Simonds. Is, in France, cause marketing soluble in...
The Power of Meaning
This is a guest post written by my online friend Ralph-Christian Ohr. About one year ago, I started engaging in discussions on 'innovation' via Twitter....
Social Business, Decision Making and the Future of Management
How do we take decisions in a networked, community-based, environment? Yet crucial to one of the core competencies of business, this very...