Tatiana Ceresa
Tatiana Ceresa
I am the marketing coordinator at GreenRope, a leading CRM and marketing automation company based in San Diego, California. I recently graduated from Boston University with a degree in Communications. I write about content marketing, social media, digital technologies, sales, customer service, and other random topics that interest me! I write weekly posts for the GreenRope blog.
Email Marketing Tips for Small Businesses
So, you are at the point where your client base has grown and you want to start building a community around your brand. You’re...
Evergreen Content: What it is and why you need it
So many of us struggle to balance our to-do lists and stick to our editorial calendars. While new and fresh content is crucial to...
The Art of the Follow Up
It doesn’t matter if you’re a sales person, a marketer, or neither. All of us need to follow up, whether it is with a...
Don’t Get Deleted: Optimize Your Subject Lines
My typical morning consists of waking up, getting dressed, drinking some coffee, reading TheSkimm, and going through my emails. I am rarely stressed before...
Comin’ in Hot with CRM
If you’re just starting your business or planning to launch your business in the near future, then you should already be thinking about a...
Silo Smashing: Digital Darwinism
The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the...
Four Reasons Why Marketing and Sales are Two Sides of the Same Coin
Traditionally, marketing and sales professionals tend to have a rocky relationship, especially if you work in a company structured by silos. But, as online...