Susan Ganeshan
Susan Ganeshan
Clarabridge
As leader of the Clarabridge marketing team, Susan defines the brand, leads the charge for educational, useful content, and enables both Clarabridge and our partners to promote and deliver on the promise of customer centricity. During her 25 year career, Susan has gained in-depth software experience spanning diverse roles including content marketing, product marketing, lead generation, event management, product management, engineering, quality assurance, implementation consulting, training, and sales support with organizations like newBrandAnalytics, webMethods and Software AG.
Don’t Get Left Behind: Leap Into CEM Fully
In the last 18 months we’ve seen more than $500 million in investment in Customer Experience Management (CEM) software companies. The influx to CEM...
Customers Don’t Think Omni-Channel: They Think “Help Me, Please”
After a two year pause in basketball my son decided to join a casual spring team to play with some of his friends. ...
3 Tips for Using Customer Feedback Data to Improve In-Store Operations
Did you know that over 270 billion customer service calls take place each year? Yes, you read that right -- 270 billion. Now, to...
3 Year-Round Customer Engagement Lessons We Learned This Holiday Season
In today’s age of social media, businesses hear from their customers almost constantly, regardless of industry. This is both a blessing and a curse....
How to Give Your Customer a Seat in the Boardroom
Creating a customer-centric culture is increasingly important in the business world but, according to industry research, only 2% of companies are reaching the highest...
The Recipe for Innovation Done Right
The importance of innovation can’t be overstated in the business world … but it’s also far from easy. That’s why I’ve broken innovation down...
Why Considering All Customer Feedback Is Key
Did you know that 95% of customer feedback in the world is ignored by brands? Considering that Forrester calls this the “Age of...
Epic Fails: Why Follow Through Is Key to Fixing Bad Customer Experiences
At an early age, we learn that mistakes are bound to happen. But we also learn that it's how you follow up and follow...