Sumarie Schreiner

“Trust me, I’m a brand!” – What is the value of branding?

Brands are part of our everyday lives, fully entrenched. Many things can be branded, and we immediately think of products and services. But places too can be branded and yes, even religions are brands. People brands have made huge inroads over the last few...

Your brand is your business – what business are you in?

SMEs plays an important part in any economy. They contribute not only to the economic growth and employment within society, they also play a crucial role in challenging the current players, opening new markets to consumers and often, they are the catalyst to change...

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