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Dick Wooden

Dick Wooden
CRM specialist to help you get the answers you need with sales, service, and marketing CRM software. I help mid-sized businesses select, implement and optimize CRM so that it works the way their business needs to work. My firm is focused on client success with remarkable customer experience, effective marketing and profitable sales using CRM strategy and tools.

CRM’s Cost vs. Investment, Look Beyond the Price Tag Before You Decide

How do you make purchase decisions on business systems such as CRM? I’ll bet you look at the price tag. We get it --...

10 Things You Can Do to Accelerate Selling to Revenue

Make every seller your best seller Sales acceleration is about making the most out of every point of contact and conversation.  It's about knowing the...

CRM Implementation: Focus on the “How”

3 CRM strategies that require you to think about the "How" Transitioning from organizing prospect and customer details in a contact management system to adopting...

Business Intelligence: A Business Relationship Management Takeaway From CRM

Maybe the question has already been asked, but we are going to ask it here. What can Business Relationship Management (BRM) take away from...

Hello from the other side – with and without CRM

Unless you have been living on a deserted island you have probably heard  Adele's most powerful song "Hello", from her third album that was released last...

Why CRM is your most important sales tool

Are you focusing on the right things with the right tool.... "The most expensive thing you can do in sales is spend your time with...

CRM Critical Success Factor – User Feedback

Having an optimal CRM system in place — one that addresses your business needs, serves your customers well and pleases your employees — is...

People: An Opportunity, Not a Roadblock

You hear it all the time: "People are our No. 1 asset." Or, "People are our most important resource." And yet it's amazing how...

Key warning signs your really don’t know your customer!

Now let's be real here and take a bigger perspective of your company's  knowledge of its customers.   We often find that when my firm...

Where CRM can help a Sales Professional accelerate performance

Areas for Improving an Individual's Productivity A new system is only useful if there are perceived benefits for the individual actually using it. The opposite...

Answering the Why of CRM to Gaining Business Success with CRM

Start with Why in Everything You do As entrepreneurs, business people and trusted advisors we are continually seeking improvements.  Are they better ways to get...

Turning Mobile Moments into Sales Opportunities

Interactions with prospects and customers in the modern digital age can be brief, even fractions of a second, and it’s what you do in...

How to Build Loyalty for Your CRM – Good data answers right questions

To build loyalty for your CRM, employ the data you collect in a coherent and strategic way.   Pull together data from other silos and system.…

12 Questions to Evaluate Understanding Your Customer

Do you understand your customer? Many organizations speak about understanding customers and their needs, but few truly understand what customers value most.  While it is...

Power to Resolve – Getting Success with CRM for Your Business

It takes resolve to get the desired success from CRM or any other change initiative "The challenges companies experience undertaking CRM, are not solved just by...

Smarter, action oriented CRM data – the stuff that really counts

Getting More Insights and Positive Experiences from CRM So you have got a CRM system up and running, but not really getting the most out...

Stop Hobbling Along – Really Engage with CRM

When the fear of change is greater than the value of the solution: At some time in our selling careers we've all seen this statement...

Why you should align CRM stage names with the buyers journey

Problem:  Sales process is misaligned with Buyers Journey Let's face the new reality- buyers can access a whole lot more about their solution options and...

Saleslogix to become Infor CRM™

I'm excited and happy to announce that Swiftpage has entered into an agreement to sell the assets of Saleslogix to Info and it will be...

Guess less. Grow more. Sales nirvana…

Guess less - grow more profitably There ought to be a better ways to connect with customers and prospects about what they are most interested...

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