Steven Walden
Steven Walden is Director of Customer Experience at leading CX firm TeleTech Consulting (which includes Peppers and Rogers, iKnowtion and RogenSi). Steven is instrumental in efforts to develop the CX practice promoting thought leadership and CX community engagement and IP development. Prior to TeleTech he was Director of CX at Ericsson, developing their Experience Management Centre and also Head of Research specialising in emotion and journey mapping agency side.
Adapted from the book: CEM Rebooted: are you an experience brand or an efficiency brand (Palgrave-McMillan, 2017) If there is one thing that summarizes what...
It’s not emotion that matters, but what it means No customer walks out of a store saying “that was a great 8.5 out of 10...
Customer experience has been with us for more than 20 years. Yet it is only recently that the term has exploded into business consciousness....
It’s the Molecule, stupid! You produce ever better drugs; Drs buy those drugs; patients use those drugs, end of story. The battleground is...
What is the relationship between CEM and sales? A lot has been said about loyalty but what about acquisition? Using Beyond Philosophy's emotion database,...
Shoelace A few months ago, I found myself buying a pair of shoelaces online. When I say 'found myself', I literally suddenly became aware of...
NPS /CSAT NPS/CSAT attitudinal measures (I use the terms interchangeably) are all very well but companies make a fatal error when they confuse Output with...
In many of my blogs I have emphasised how current business practices are almost being designed to crush innovation. There is in short a...
Almost all companies have insight departments that statistically model the drivers and destroyers of consumer behaviour. Yet this predictive modelling is flawed as it...
Sentiment analysis has been around for a while, so perhaps it's about time we looked at the sentiment towards sentiment analysis? I mean...
It infuriates me the way organisations love their metrics. It's not that I am anti-measurement, it's more of a cultural thing; the way companies...
Mention "Freud" and most academics still give a wry smile and members of the general public immediately feel uncomfortable and defensive, because Freud is...
Customer Experience Management (CEM) has a confusing profile with up to 14 different definitions logged by analyst firm Gartner. Faced with such confusion...
For the New Year we thought we'd give you access to some of the key videos we have found on Customer Experience Management. Number 1:...
What has Social Media ever done for business? Well quite a lot actually. For instance, a recent study by Convergys found that one...
Freestyle Rapper In a TED talk (www.ted.com/talks/charles_limb_your_brain_on_improv.html) surgeon Charles Limb described how he used an fMRI scanner to test which areas of the brain 'lit-up'...
One of the most difficult issues to get to grips with in Customer Experience is employee culture. Yet without gaining an understanding of where...
Over the past 7 years of analysing emotions, Beyond Philosophy has built up a wealth of experience on how to measure emotions and how...
Beyond Philosophy recently conducted a global survey on Customer Experience Management asking Heads and Directors of CE the question: 'what is the one question...
A lot of companies talk about how important it is to emotionally engage customers, to make them 'feel loyal' not just 'act loyal'. But...