Steve Offsey

What is Customer Journey Analytics?

What is Customer Journey Analytics?

If you find yourself asking “what is customer journey analytics?” you're not alone. Customer journey analytics is the weaving together of every touchpoint that...

6 Ways to Make Sure Your Journey Maps Improve Customer Experience

Like any insights-driven communication tool, a journey map is only as good as the change it drives. You may have already done the work...

5 Ways Customer Journey Mapping Can Transform Your Business Right Now

Customer journey mapping is a technique that is growing in popularity, not only with customer experience (CX) professionals, but also within marketing, customer service,...

How to Set Up Your Customer Journey Mapping Project for Success

Successful customer journey mapping projects don’t just happen by accident. They require careful planning and cross-functional collaboration and management. Many companies make decisions within functional...

How to Build a Customer Journey Map that Works

If you’ve searched for information about how to build a customer journey map, you’ve likely encountered a dizzying array of different approaches. Your search...

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