Steven Van Belleghem
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.
The life expectancy of the average company is becoming shorter by the year. Last year there were a record number of bankrupties. This rapid...
Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes....
Satisfied customers lead to a successful business. This is a hypothesis that many of us take for granted. However, recent research has shown there’s...
Customer loyalty is in decline. Loyalty programs do not work anymore. In fact, everyone agrees most loyalty programs are discount programs. As I described...
2013 was the year of customer centricity. When every product becomes a commodity, the only thing left to invest in is the customer relationship....
The year is coming to a close so it's time for the traditional end-of-the-year roundup. All year long I've collected striking facts, information...
Competition analysis is a standard part of any strategic plan. Monitoring what the competition is doing and planning helps your company benchmark its own...
Pinterest is popular among women, in particular young women. It's a dream to use Pinterest if you're a man. It's the ultimate free research...
A few months ago, an article in HBR claimed that 'marketers are not publishing enough content' and I must say I agree. All too...
Crowdsourcing and consumer collaboration are marketing buzzwords but the whole system is still in its infancy. Most co-creation experiments are really PR campaigns rather...
More and more companies are investing in self-service. The pure online players have done an excellent job of elaborating and fine-tuning the concept. They...
The corporate world is at full stretch. On the one hand companies must meet ever-growing expectations with regard to customer experience, while on the...
A few months ago, I published a research report on self service as a next step in customer service. Crowd service is also part...
A few months ago, I published a research report about the future of customer service. The research clearly showed that consumers are ready for...
New technological developments are also creating new marketing possibilities. Apart from customer centricity and selling without selling, technology is the third key competency for...
Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch...
It's no secret that social media can be used to follow conversations between consumers. To capitalize on this trend, many companies have invested in...
This is the last post about our trip to Silicon Valley. The first post was about the 'customer first, without compromise' approach. The second...
Friday we talked about the philosophy of customer first without compromise. This philosophy can only be achieved via a new way of working. This...
The Spirit of Silicon Valley In mid-September 2013 we (Peter Hinssen & myself) organized an inspiration journey to the American West Coast. The goal of...