Steven Van Belleghem
Steven Van Belleghem
Steven Van Belleghem is inspirator at B-Conversational. He is an inspirator, a coach and gives strategic advice to help companies better understand the world of conversations, social media and digital marketing. In 2010, he published his first book The Conversation Manager, which became a management literature bestseller and was awarded with the Marketing Literature Prize. In 2012, The Conversation Company was published. Steven is also part time Marketing Professor at the Vlerick Management School. He is a former managing partner of the innovative research agency InSites Consulting.
How long can your current business model survive?
The life expectancy of the average company is becoming shorter by the year. Last year there were a record number of bankrupties. This rapid...
Are you ready to re-invent your company’s future?
Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes....
The satisfied customer paradox
Satisfied customers lead to a successful business. This is a hypothesis that many of us take for granted. However, recent research has shown there’s...
Four new ways to earn customer loyalty
Customer loyalty is in decline. Loyalty programs do not work anymore. In fact, everyone agrees most loyalty programs are discount programs. As I described...
The consumer: your best friend and your worst enemy
2013 was the year of customer centricity. When every product becomes a commodity, the only thing left to invest in is the customer relationship....
This was 2013 on social media
The year is coming to a close so it's time for the traditional end-of-the-year roundup. All year long I've collected striking facts, information...
Be warned: you have three types of competitors
Competition analysis is a standard part of any strategic plan. Monitoring what the competition is doing and planning helps your company benchmark its own...
Why every company should use Pinterest?
Pinterest is popular among women, in particular young women. It's a dream to use Pinterest if you're a man. It's the ultimate free research...
Content marketing is about high quality AND high quantity.
A few months ago, an article in HBR claimed that 'marketers are not publishing enough content' and I must say I agree. All too...
The Future of Customer Service: 3 strong crowd service cases
Crowdsourcing and consumer collaboration are marketing buzzwords but the whole system is still in its infancy. Most co-creation experiments are really PR campaigns rather...
The Future of Customer Service: Three strong self-service cases
More and more companies are investing in self-service. The pure online players have done an excellent job of elaborating and fine-tuning the concept. They...
The future of customer service: From personal, to self, to crowd service
The corporate world is at full stretch. On the one hand companies must meet ever-growing expectations with regard to customer experience, while on the...
More than 50% of consumers is open for crowd service
A few months ago, I published a research report on self service as a next step in customer service. Crowd service is also part...
Animated videos: facts on self service in the entire customer journey
A few months ago, I published a research report about the future of customer service. The research clearly showed that consumers are ready for...
Five cases where technology and marketing meet
New technological developments are also creating new marketing possibilities. Apart from customer centricity and selling without selling, technology is the third key competency for...
Why customer loyalty is declining and what companies can do about it
Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch...
The future of ‘social listening’
It's no secret that social media can be used to follow conversations between consumers. To capitalize on this trend, many companies have invested in...
A Purpose Driven Culture
This is the last post about our trip to Silicon Valley. The first post was about the 'customer first, without compromise' approach. The second...
The Network Organization
Friday we talked about the philosophy of customer first without compromise. This philosophy can only be achieved via a new way of working. This...
New paper: Customer first without compromise!
The Spirit of Silicon Valley In mid-September 2013 we (Peter Hinssen & myself) organized an inspiration journey to the American West Coast. The goal of...