Steve Hill

A Complete Guide to Promotional Marketing in the Digital Age

The digital revolution has brought about fundamental shifts in the marketing landscape. What it has not done, however, is fundamentally transform consumer habits and behaviours. We are still driven by many of the same innate desires, hopes and dreams that consumers have always been...

A Guide to Planning Your Next Product Launch

So you’ve created an amazing new product and ploughed considerable resources into its development. Unfortunately your brilliant shiny new product isn’t going to sell itself. Faced with a huge number of marketing channels in which to develop interest around your product and drive sales,...

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