Steve DiGioia

Here’s How to Keep Customers Coming Back for More

A long-term repeat customer is the goal of every business, one who continues to purchase from you time and time again. But what is it that keeps them coming back? Is it low prices, a continual stream of coupons, loyalty programs, or late night operating...

I Don’t Care if it’s Against Company Policy

Have you ever walked into a store or been a guest at a hotel and had a problem that was “out of the ordinary”?  Of course you have, it has happened to many of us.  It may be that the store “sale” was over...

The Dreaded Wedding Breakfast and How to Nickel and Dime a Customer

The wonderful world of weddings. You book the event and promise the “perfect wedding”. The birds will sing, the flowers will bloom and the rainbow will shine in all its glorious colors. Well at least that’s the plan… The wedding night finally comes and guess...

Would You Do THIS For Your Customer?

When I was just a young lad I remember when my mother bought her first car, a 1970 Ford Maverick. It was white with a red plaid “Landau” roof; just a fancy term for a car roof style with a layer of vinyl.Note: Remember...

Learn What This Person Did to Get a $20 Tip for a Cup of...

Yes you heard right…my waiter got a $20 tip for just getting a cup of coffee for a guest. That’s pretty good, what secret trick did she do to make it happen? When I was an active Director of Banquets, I always told my staff...

Do This and You Won’t Get My Money Anymore!

Ah, a leisurely lunchtime meal at my local family-themed restaurant (no need to mention the name, but the story is true).  I had high hopes that were dashed before I even sat down, here’s my story. As we frequently do my wife and I stopped...

What’s Wrong With This Company?

That’s not the way it’s supposed to be?  Why do we need to do this?  I can’t work this way.   What’s wrong with this company? How many times have you heard a newly-hired person say things like this? They come to their new job with...

The 8 Remarkable Traits of Leadership

Leadership.  We all wish that others thought of us as a leader.  We have the skills, the drive and the “intestinal fortitude“…(whatever that is).  We work hard, overtime as needed, without complaining.  We help our coworkers and have come up with plenty of new...

This is Why Cheerleaders Give the Best Customer Service

<plast Monday I was fortunate to get out of work early enough to rush over to watch my daughter’s cheerleading squad perform during the high school  football game. Then, at the conclusion of the game, I saw something that I never thought much about...

What Do You Do When Your Employees Don’t Care?

We expect much from our employees. Work long hours but still make no mistakes.  Come in on weekends or holidays and remember to treat every customer as your friend or family in order to provide the highest in customer service. Seems pretty reasonable, right? But…

3 Ways Customer Service is Worse Today

Service, in all its forms, has changed drastically from the ways our parents, and I, have been brought up with. Too many industries have gotten away from tending to the needs/wants/desires of their customers in ways that used to be the “norm”. With today’s change...

5 Foolproof Tactics to Win Over Any Customer

The customer…the magical part of any business.  Day after day they flock to your business with cash in hand.  Life is good.  But what happens when they stop?  How do we get them back? Here’s 5 foolproof tactics to win over any customer.  Use them...

12 Rules to End Bad Customer Service – Part 2

Once again, time to discuss how to end bad customer service.  Have you followed any of my first 6 rules in Part 1?  I hope so, because I know they work.  Strap yourself in; here’s Part 2.  ~~~~~~~~~~~~~~~~~~~~~~~~~~~ 7► Be “a person” to your customer,…

Are You Afraid to Ask Your Employees These Questions?

Rose-colored glasses. Yes, that what they’re called. I had mine on…bet you did too. I knew I was a still just a junior manager but I walked around like the king. I was the newest big shot. Got things done, yes, that was...

My Boss Appreciates Me, and 4 Other Business Untruths

We all believe that our boss appreciates the work we do, cares enough about us to realize the day-to-day challenges we face and is concerned about our quality of life. But is this true? Let’s delve into a few untruths about business… ►My Boss Appreciates...

What’s The Difference Between a Customer and a Guest?

How do you treat the people that enter your place of business? ►Do you treat them as a $$$ sign or just a one-shot deal? ►Do you treat them as a burden because you will need to deal with their questions? ►Do you treat them…

12 Rules to End Poor Customer Service

Much has been said and written about the “secret to customer service”. Well, I don’t know about "the secret" but here are my rules for great customer service. ►If you can’t relate in a pleasant professional manner with people that want to give you their...

How Did We Ever Survive Without Our GPS or Mapquest?

When I was just a young lad I remember when my mother bought her first car, a 1970 Ford Maverick. It was white with a red plaid “Landau” roof; just a fancy term for a car roof style with a layer of vinyl....

Do You Cheer Your Customers Out The Door?

On Monday I was fortunate to get out of work early enough to rush over to watch my daughter’s cheerleading squad perform during the high school JV football game. Of course, a proud dad gushing over his kid. Then, at the conclusion of the...

Do You Have a Mrs. Not-Helpful Working for You?

We know what we look like. We see ourselves each day, from the bathroom mirror while brushing our teeth, to combing our hair, to one last look at how our clothes fit before we rush out the door to work. But is...

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