Author Archive | Stefan Lindegaard

Crowdsourcing = Marketing or Innovation?

Blog post by on April 8, 2014

When companies tap into the crowd in the right way, they can reap lots of benefits. They are primarily focused on innovation and marketing and while many believe (myself included) that the ”proper” form of crowdsourcing leans …

8 Insights on Crowdsourcing

Blog post by on March 31, 2014

During the CoDev 2014 conference, I attended a morning session hosted by InnoCentive. The title was “Engaging the Crowd with Custom Challenge Programs” and the panelists included Lisa Inoue (Dow Chemical), Kiko Suarez (Lumina Foundation) and Siobhan …

SME’s and Innovation – What Matters the Most?

Blog post by on February 28, 2014

I am looking for insights and cases on what really matters for SME’s in their innovation efforts and approaches. Can you help? As a discussion starter, I can share my views on the below differences between big and small …

LEGO and the Power of the Crowd

Blog post by on February 26, 2014

There is much talk these days about crowdsourcing and how companies can tap into the power and diversity of the crowd. I will share my views and perspectives on some good examples as well as bad ones …

The Good Jobs Strategy: Lessons from Retailers

Blog post by on January 23, 2014

Sometimes you get surprised on how some executives run their companies. Zeynep Ton wrote something that caught my attention on this: “These companies think about employees not as costs to minimize but as capable human beings with …