Sudeshna Sen

How you can deliver what the customer wants: a winning micro-moment strategy

Ours is an on-the-go, always-on economy, driven by mass adoption of mobile devices that are constantly demanding our time and depleting our attention spans to shorter than that of a goldfish. We constantly and involuntarily reach for our mobile devices at all hours of...

The leading business disruptor and how to prepare for it

We live in an age of disruption. An age where disruption is the new normal and disruptive forces are everywhere- reinventing and threatening the way we do business. The only thing more threatening than the disruption itself is its pace and devastating effect on...

This will make you embrace customer journey mindset

Organizations today are agile and constantly on the lookout for disruptions. To stay ahead of the curve, they invest in cutting-edge technologies, consider new business models, focus on product innovation, form strategic partnerships, to name a few. They want to be prepared for disruptive...

This is how you make smart investment decisions in customer experience

Customer Experience (CX) is the new battleground for marketers. Their cause? To win the hearts and minds of customers. According to Gartner, 89% of marketers expect CX to be their primary differentiator by 2017. Why is CX so important? Today, customers compare your brand...

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