Top

Author Archive | Steve Radick

You Become What You Measure

Blog post by on January 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. And let’s …

Four Ways Brands Can #Unplug

Blog post by on September 4, 2013

Image courtesy of Flickr user davitydave This post originally appeared in Ragan’s PR Daily. One of the world’s most connected men, Baratunde Thurston, recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. …

Customers Don’t Want Ads, They Want a Conversation

Blog post by on April 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – …

Social Media Lessons from a Two-Year Old

Blog post by on March 22, 2013

What a difference a few years can make. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. The pendulum has swung the other …