Rich Smith
Rich Smith
Rich Smith is CMO of Jornaya, bringing more than 25 years of experience leading marketing strategies and teams to the company. In his most recent role as partner and CMO at Chief Outsiders, the nation's leading provider of fractional chief marketing officers, Smith worked with companies of all sizes to drive profitability and growth. His long track record of success includes CMO roles at Ditech, AIG Bank, and Recovery Centers of America.
The Death of the Cookie Doesn’t Mean a Return to Old Ways of Marketing
Over the past couple of months, cookies have returned to being a hot button item for digital marketers. Ranging from Google's announcement of the...
Say Goodbye to Personas: Adapting your marketing strategy for today’s consumer
Personas have historically played a central role in the marketers’ playbook for understanding, segmenting, and targeting consumers. By dividing groups of consumers based on...
Using Behavioral Data to Drive Better Customer Experiences
Growth and competition in the digital landscape has caused many marketers to bury their consumers in ill-timed messages, inundating them with potentially unwanted information...
The future of retail is as simple as I.D.E.C.
No one would deny that the face of retail is changing due to the forces of e-commerce. What we may not fully grasp...