Silky Sinha

FreshDirect vs. PeaPod: Which Online Grocer Provides the Best Digital Experience?

Buying groceries might seem like a simple routine task to do until you finally get down to doing it. Even the thought of going...

Stitch Fix vs. Trunk Club: Which Online Personal Stylist Provides the Best Digital Experience?

Are you among those who love personalized and stylish clothing but hate to spend a lot of time and energy pushing through shops and...

Mytheresa vs. 24sevres: Which Provides the Best E-commerce Experience?

When I decided to prepare my first digital retail experience comparison report, I thought “why not begin with the top luxury retailers?” After all,...

How to Utilize Customer Journey Mapping for Improving Customer Experience

In recent years, companies have re-discovered the importance of customer centricity. Leaders and top management across a wide range of industries agree that improving...

How to Optimize Social Media Customer Service for Millennials

It is not surprising that Gen Y or Millennials are considerably more engaged with digital technology and social media than their previous generations. As...

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