Shreesha Ramdas

2018 to 2019 – Customer Data Upheaval

With the year coming to an end, and 2019 looming closer and closer, it is that time of the year when companies reflect, analyze, and predict in an attempt to gear up for the new year. If we closely examine this year, we find...

The Southwest Way to Employee Satisfaction: Flying High Like the High Flier

Southwest is one of the most highly-rated airlines in the US when it comes to customer satisfaction. Spirit, on the other hand, is rated amongst the worst, in spite of its low fares. Stories about Southwest’s emphasis on employee satisfaction over customer satisfaction are...

Tesla’s Autopilot: Breakthrough or Death Knell?

Lessons From the World of Autonomous Driving for Software Applications We are heading into a world of autonomous driving. Tesla launched its revolutionary Autopilot last year. Google has been publicly testing self-driving cars. Mercedes and Nissan already have cars with some level of automated driving...

The Mechanics of Onboarding

All images in this post have been created by the Strikedeck team. The Onboarding Premise The value of effective onboarding is well established, especially since poor onboarding has been proven to have a severely negative impact on a business. Potential customers become fatigued by your…

Do B2B Marketers Need Big Data?

Despite all the hype around big data not much has translated from plans into implementation. A Gartner survey in September 2013 showed that less than 8% of companies out of the 720 companies surveyed had made a big data deployment so far. A large...

Email Marketing: 5 Predictions for 2014

Amidst the digital explosion of new apps and social media networks, 40-year old email has defied many predictions of its demise. Far from dead, the size of the email market continues to grow and email open rates increase year over year. Email still remains...

Don’t Let Early-Stage Pipeline Opportunities Languish

<d Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to collect the maximum bounty with the least amount of effort. But giving into this tendency too often is not good for...

Allocating Time & Resources for B2B Social Media

Every B2B marketing manager must grapple continually with the following question: What's the optimal commitment of time and resources for managing social media? It's tempting to shortcut an in-depth analysis by consulting an industry-specific survey and choosing a median (or mean) value based on...

Don’t Let Sales Fly Solo

If you're a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to nurturing prospects, you may need to look for another line of work. This is old-school thinking and has no place...

Sales is Not Your Customer

Management consultants have been making noise for years about the importance of treating internal organizations and other employees as customers. The basic premise is sound: If people and organizations don't work together in a productive and respectful manner, overall results will inevitably be poor....

Amidst All That Noise, Are You Really Listening?

An effective social media strategy recognizes that listening to what is being said about your business is vital to staying relevant. But listening is just the first step. What makes the difference is what you do with that information. Listen-engage-respond-act, is the mantra businesses...

Which Elements of the Marketing Mix Should You Outsource?

Almost every activity in a modern business is in a quiet tug-of-war: Should it be outsourced? Or if it's outsourced, should be it insourced? A couple of decades ago, these questions didn't occupy much executive mindshare because the right answers seemed obvious. Not so...

Use SEO Data to Fully Exploit Marketing Automation

When a lead resulting from an organic search (and subsequent form fill) enters the sales funnel, knowing the original search keyword is critical. You'll need it to understand where the prospect is in his/her buying cycle; optimize lead nurturing and drip marketing; tie search terms…

Best Practices for Global Marketing Campaigns

As a practical matter, there are none beyond what you learned in Marketing 101. But we got your attention. When you go global, what you rely on ultimately are common sense and cultural sensitivity. Think segmentation on steroids: Your marketplace became more complex by orders...

Can Digital Marketing & Conventional Marketing Co-Exist?

Yes! In fact, they MUST co-exist. The plain truth is this: You'd have a very difficult time pulling them apart. The line between digital and conventional is already very blurry. To wit: Is a TV commercial delivered over a cable or satellite conventional marketing? Is…

Your 2013 Marketing Budget Has Been Slashed – What’s Plan B?

Although the economy is clearly improving, many SMBs continue to struggle and are compelled to slash costs across the board. Marketing is frequently a favorite target, particularly if you can't show, in concrete terms, convincing ROI numbers in the C-suite. As well, it helps...

How to Take Charge of Your Content Marketing

A version of this post was first carried in Business-Software.com. It's official! The buzz about content marketing in B2B marketing circles is not dying down. Our customers today are ever more informed and intelligent. We have to commit to a dynamic and cogent marketing strategy...

Does Marissa Mayer’s No-Work-From Home Policy Apply to Marketers?

Kara Swisher, who writes for AllThingsD, published the confidential memo that Yahoo CEO Marissa Mayer sent to her employees last week about the elimination of work-at-home employees by June. The media was rife with predictable backlash, stout rationalizations and the usual humorous sarcasm about...

How to Raise a Future Demand Generation Professional

There is a dearth of qualified professionals available to fill increasing numbers of demand generation openings in all types of businesses. Not everyone is suited to the rigors of the profession – it takes a personality with specific traits and a skill set that...

Love Means Never Having to Say You’re Sorry (to the Sales Folks)

Valentine's Day always reminds us that marketing and sales struggle with their symbiotic relationship. They don't always feel the love. Cupid's arrows have been missing the mark, possibly due to cultural differences and the lack of a shared conceptual vocabulary. The ongoing adversity hasn't...

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