Shreesha Ramdas

The Southwest Way to Employee Satisfaction: Flying High Like the High Flier

Southwest is one of the most highly-rated airlines in the US when it comes to customer satisfaction. Spirit, on the other hand, is rated...

Tesla’s Autopilot: Breakthrough or Death Knell?

Lessons From the World of Autonomous Driving for Software Applications We are heading into a world of autonomous driving. Tesla launched its revolutionary Autopilot last...

The Mechanics of Onboarding

All images in this post have been created by the Strikedeck team. The Onboarding Premise The value of effective onboarding is well established, especially since poor...

Do B2B Marketers Need Big Data?

Despite all the hype around big data not much has translated from plans into implementation. A Gartner survey in September 2013 showed that less...

Email Marketing: 5 Predictions for 2014

Amidst the digital explosion of new apps and social media networks, 40-year old email has defied many predictions of its demise. Far from dead,...

Don’t Let Early-Stage Pipeline Opportunities Languish

<d Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to...

Allocating Time & Resources for B2B Social Media

Every B2B marketing manager must grapple continually with the following question: What's the optimal commitment of time and resources for managing social media? It's...

Don’t Let Sales Fly Solo

If you're a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to...

Sales is Not Your Customer

Management consultants have been making noise for years about the importance of treating internal organizations and other employees as customers. The basic premise is...

Amidst All That Noise, Are You Really Listening?

An effective social media strategy recognizes that listening to what is being said about your business is vital to staying relevant. But listening is...

Which Elements of the Marketing Mix Should You Outsource?

Almost every activity in a modern business is in a quiet tug-of-war: Should it be outsourced? Or if it's outsourced, should be it insourced?...

Use SEO Data to Fully Exploit Marketing Automation

When a lead resulting from an organic search (and subsequent form fill) enters the sales funnel, knowing the original search keyword is critical. You'll...

Best Practices for Global Marketing Campaigns

As a practical matter, there are none beyond what you learned in Marketing 101. But we got your attention. When you go global, what you...

Can Digital Marketing & Conventional Marketing Co-Exist?

Yes! In fact, they MUST co-exist. The plain truth is this: You'd have a very difficult time pulling them apart. The line between digital and conventional...

Your 2013 Marketing Budget Has Been Slashed – What’s Plan B?

Although the economy is clearly improving, many SMBs continue to struggle and are compelled to slash costs across the board. Marketing is frequently a...

How to Take Charge of Your Content Marketing

A version of this post was first carried in Business-Software.com. It's official! The buzz about content marketing in B2B marketing circles is not dying down....

Does Marissa Mayer’s No-Work-From Home Policy Apply to Marketers?

Kara Swisher, who writes for AllThingsD, published the confidential memo that Yahoo CEO Marissa Mayer sent to her employees last week about the elimination...

How to Raise a Future Demand Generation Professional

There is a dearth of qualified professionals available to fill increasing numbers of demand generation openings in all types of businesses. Not everyone is...

Love Means Never Having to Say You’re Sorry (to the Sales Folks)

Valentine's Day always reminds us that marketing and sales struggle with their symbiotic relationship. They don't always feel the love. Cupid's arrows have been...

Make a Great Marketing Dashboard

Most end-user business softwares display, after logon, a dashboard with a concise summary of key performance indicators (KPIs). This is generally true for installed...

New Posts