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Sharon Goldman

Sharon Goldman
Sharon Goldman is Senior Editor for COLLOQUY, published by LoyaltyOne.

If the Culture Fits

In the humorous commercials from California's Milk Advisory Board, viewers are told that "great cheese comes from happy cows." Whether or not cheerful bovines...

Speedway doesn’t slow down – its rewards options, that is

Act fast, high-frequency competitors: Speedway SuperAmerica’s new Speedy Rewards Pay Card is now turning its members’ loyalty cards into debit cards — offering a PIN-operated payment...

Opportunity knocks for credit card engagement — through loyalty

It's one thing to choose a new pair of shoes — with plenty of basis for choice based on color, style and heel-height. But...

A lesson from LeBron James for loyalty marketers

Here at COLLOQUY, a Google News alert for anything related to loyalty is essential — otherwise we’d spend needless hours scouring the Web for...

Loyalty marketers never want to hear the word “betrayal”

There are no positive connotations when it comes to the word "betrayal." Its definitions, which include "giving aid or information to the enemy," "to...

Does Starbucks’ new free Wi-Fi offer really raise the loyalty bar?

No one who loves Starbucks doesn’t love the fact that they’re now offering free Wi-Fi in its over 6500 locations, right?  My question is:...

Fuel perks plus retail equals savvy loyalty play

With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s no surprise that...

The Audacity of Hope, Credit Card-style

Choice. Collaboration. Authenticity. Those are the key words that came to mind as I learned about American Express’s latest card offering called ZYNC. Peter Vaughn’s presentation called “How...

The Mayor of Starbucks

Drink a lot of Starbucks? Now you can become the “Mayor” of Starbucks in your town, thanks to the popular Foursquare application — and...

Hey Big Spender…Credit Cards Target the Money-Full

During the boom years of credit (all the way back in the 00's), those who spent a lot on their credit cards and paid...

Today’s Moms deserve marketing R-E-S-P-E-C-T

Now that Mother’s Day is over, with all of its requisite flowers, cards, candy and breakfast in bed, let’s face facts: What today’s Moms...

Loyalty inspiration, loyalty awards

I was chatting today with the CMO of DSW (you know…shoes!), Derek Unglass, as well as the company’s VP of customer strategy and engagement,...

Rite Aid uses health/wellness loyalty benefits to stand out

Since I began writing the COLLOQUY cover stories in August, 2009 (have you seen the most recent, Transformers?) I’ve realized that there is a...

Bank-hopping more common in a loyalty-lagging sector

I read with interest about a new study from J.D. Power & Associates, which found that more customers are willing to switch banks than...

A COLLOQUY Green Thumbs-Up

I’m impressed by Office Depot’s Worklife Rewards’ offer of 100% back on certain green products for Earth Day and this coming weekend, which we...

Beware the fine print backlash

When it comes to credit cards, several consumer-facing articles are warning that customers should “beware the fine print” when choosing cards that offer...

Talkin’ ’bout Pickle… With Relish

Though I'm very happily ensconced as the new Senior Editor at COLLOQUY, I must be honest. While I write about loyalty, I don't consider...

Dear Prudence

Post-recession consumerism comes out to play—as simple financial prudence shifts to include the things customers hold dear We don't often think of the Beatles as...

Rewards for Relief: The Power of Charitable Member Engagement

It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the September 11 terrorist attacks,...

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