Sharon Goldman
Sharon Goldman is Senior Editor for COLLOQUY, published by LoyaltyOne.
In the humorous commercials from California's Milk Advisory Board, viewers are told that "great cheese comes from happy cows." Whether or not cheerful bovines...
Act fast, high-frequency competitors: Speedway SuperAmerica’s new Speedy Rewards Pay Card is now turning its members’ loyalty cards into debit cards — offering a PIN-operated payment...
It's one thing to choose a new pair of shoes — with plenty of basis for choice based on color, style and heel-height. But...
Here at COLLOQUY, a Google News alert for anything related to loyalty is essential — otherwise we’d spend needless hours scouring the Web for...
There are no positive connotations when it comes to the word "betrayal." Its definitions, which include "giving aid or information to the enemy," "to...
No one who loves Starbucks doesn’t love the fact that they’re now offering free Wi-Fi in its over 6500 locations, right? My question is:...
With an economy that is recovering slowly and still keeping millions of Americans unemployed and in a recession-based, purse-strings-tightening mode, it’s no surprise that...
Choice. Collaboration. Authenticity. Those are the key words that came to mind as I learned about American Express’s latest card offering called ZYNC. Peter Vaughn’s presentation called “How...
Drink a lot of Starbucks? Now you can become the “Mayor” of Starbucks in your town, thanks to the popular Foursquare application — and...
During the boom years of credit (all the way back in the 00's), those who spent a lot on their credit cards and paid...
Now that Mother’s Day is over, with all of its requisite flowers, cards, candy and breakfast in bed, let’s face facts: What today’s Moms...
I was chatting today with the CMO of DSW (you know…shoes!), Derek Unglass, as well as the company’s VP of customer strategy and engagement,...
Since I began writing the COLLOQUY cover stories in August, 2009 (have you seen the most recent, Transformers?) I’ve realized that there is a...
I read with interest about a new study from J.D. Power & Associates, which found that more customers are willing to switch banks than...
I’m impressed by Office Depot’s Worklife Rewards’ offer of 100% back on certain green products for Earth Day and this coming weekend, which we...
When it comes to credit cards, several consumer-facing articles are warning that customers should “beware the fine print” when choosing cards that offer...
Though I'm very happily ensconced as the new Senior Editor at COLLOQUY, I must be honest. While I write about loyalty, I don't consider...
Post-recession consumerism comes out to play—as simple financial prudence shifts to include the things customers hold dear We don't often think of the Beatles as...
It has become a familiar and comforting rite after each of the biggest disasters of the past decade, including the September 11 terrorist attacks,...