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Author Archive | Sharon Goldman

The beauty of soft benefits

Blog post by on June 23, 2011

In the “stuff we really, really, like” department, we’re ready to add the new “Beauty Board” from CVS’ ExtraCare Beauty Club. In a recent announcement, the 8 million member-strong program announced that it is introducing a panel …

Google charges ahead in the “device race”

Blog post by on June 6, 2011

It was extremely timely that Google announced the debut of its Google Wallet mobile application last week, just as we were about to publish the latest issue of COLLOQUY on our website, with an in-depth cover story …

Moms and loyalty — the power of the I-Network

Blog post by on May 25, 2011

I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value the ability to research multiple brands over sticking with tried-and-true brands. As Moms …

The rebate debate

Blog post by on May 16, 2011

According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In addition, half of the study respondents, both retailers and manufacturers, said the …

A missed opportunity to add loyalty value?

Blog post by on February 9, 2011

Here at COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a company be sued for not using its loyalty data? Apparently so: Safeway was …

The customer conversation is happening

Blog post by on February 3, 2011

When it comes to social media and loyalty, are you getting out onto the dance floor? Or, are you standing forelornly on the sidelines like a wallflower? Whether or not you’re willing to get down and boogie …

Foursquare and Facebook Places Face-Off for Loyalty

Blog post by on January 25, 2011

The check-in wars are clearly in full swing. Foursquare recently boasted it had 381,576,305 check-ins worldwide in 2010, and while I don’t know the exact numbers associated with Facebook Places, a competitor that launched in August, it’s …