Seth Grimes
Seth Grimes
Seth Grimes consults on technology product and market strategy -- natural language processing, text analytics, sentiment analysis, and emotion AI -- via Washington DC based Alta Plana Corporation. He organizes the CX Emotion conference and the Emotion AI Conference. Follow him on Twitter at @sethgrimes.
The Power of Deep Listening for Consumer Insights
Is your business really responding to consumer needs and wants, as the customer sees them? Are you truly customer-centric, or is your customer experience...
Emotional AI In A Digital World
Emotion AI -- or emotional AI if you're my British friend Andy McStay -- describes tech that understands and conveys emotion in human and...
Emotionally Intelligent Design: An Interview with Design Visionary Pamela Pavliscak
Emotionally intelligent design is design that recognizes and respects human emotion, and it's especially important in today's tech-infused world. The designer aims to humanize...
Vision Critical Adds Text Analytics for Customer-Community Insights
I joined Vision Critical on September 13 for this year's Customer Intelligence Summit in Washington DC, an upbeat conference despite an attendance hit due...
For Conversational Commerce, “Your Bot Needs to Understand Human Personality Better”
The broadcast era is decades dead; today, conversations count – interactive, iterative commerce, driven by personality, opinion, and emotion. Today, the customer journey spans...
Use Data Science to Understand Customer Emotions and Decisions
A few sentences jump out at me, from an interview I conducted recently with customer-experience expert Peter Dorrington. "Behavioral economics and psychology show us that...
Airbnb, Travelocity, and Hilton Teach the Bad, Better, and Best of Net Promoter Surveys
The Net Promoter Score (NPS) is a go-to customer satisfaction metric. It relies on a simple question, How likely is it you would you...
How to Measure Brand Value: A FleishmanHillard View
Brand value is what a brand means to its stakeholders – to consumers, retailers and other partners, and investors. Semiotics come into play –...
Clarabridge Dials Up Customer Connections
Clarabridge is one of a handful of companies that have revolutionized customer experience management, by providing an enterprise-grade technology platform for systematic measurement and...
Perceived Value Is Key To Customer Experience. Can It Be Computed?
We'll be discussing the United passenger ejection for years, the incident was that bad. Worse, it was unnecessary. Circumstances were stressful, but the whole...
Humanizing the Customer, via Neuromarketing
Emotion influences our personal relationships, business choices, and buying decisions. That's emotion in the moment -- situational and reactive -- as well as attitudes and...
The Customer Experience Journey: A Clarabridge Conference Report
You've seen the stats: Companies that focus on customer experience (CX) -- on positive brand-consumer interactions -- win additional purchases, loyalty, favorable word of...
Loyalty: Earned, Owned, and Paid
Digital marketers talk of earned, owned, and paid media -- when others tell your story via their preferred channels (earned), when you maintain the platform...
How Havas Media Views Consumer & Market Analytics
Our thesis: Language technologies -- text, speech, and social analytics -- natural language processing and semantic analysis -- are the key to understanding consumer, market, and...
Attensity, NLP, and ‘Data Contextualization’
(Part 2 of an Attensity/text analytics update. Click to read part 1, Attensity Doubles Down: Finances and Management.) Attensity ex-CEO Kirsten Bay's LinkedIn profile states her Attensity...
Attensity Doubles Down: Finances and Management
Attensity, founded in 2000, was early to market with text analytics solutions. The company's "exhaustive extraction" capabilities, referring to the use of computational linguistics...
Clarabridge Gets Engaged: A Report from the C3 User Conference
The Clarabridge Customer Connections (C3) conference has gotten to be a thing for me. There can't be more than a handful of people, beyond...
Analytics, Semantics & Sense: Q&A with Fernando Lucini HP Autonomy
I recently posted an article, Metadata, Connection, and the Big Data Story, covering the big-data analysis process as applied to "human data" that is communicated in intentionally...
Text Analytics 2014: Q&A with Fiona McNeill, SAS
I post a yearly look at the Text Analytics industry -- technologies and market developments -- from the provider perspective. This year's is Text...
Text Analytics 2014: Sid Banerjee, Clarabridge
I post a yearly look at the Text Analytics industry -- technologies and market developments -- from the provider perspective. This year's is Text Analytics...