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Scott Zimmerman

Scott Zimmerman
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What is the most important element of customer engagement?

We all know that the key to long-term success for any business is engaging with your customers in a way that makes them purchase...

Are satisfied customers always loyal?

Are satisfied customers always loyal? I think that's an interesting question and wanted to get some answers from this group. Too often, companies assume...

Are you “wowing” your customers?

I think the key to "wowing" your customers on a daily basis is knowing what kind of information your customers value and then presenting...

Engaging customers through automated messaging and communications

With the rise in cross-channel purchasing options, consumers are increasingly agnostic as to whether they buy their goods in-store, over the phone or online....

Cable companies being forced to provide better service

Associated Press writer Deborah Yao penned an interesting article about cable companies being forced to provide better service. In the article, Yao...

Doing more with less, better. Patient Engagement Communications

As the healthcare reform bill leaves Washington and makes its way into the American health system, the rhetoric is over and the task of...

Breaking the Default Cycle

In the midst of this economic downturn, millions of people are experiencing and coping with payment delinquency for the first time. These...

Getting it Right for Gen Z

Three Ways to Engage, Inform and Retain Generation Z Customers Companies must change the way they engage their customers – Generation Z demands it.  In...

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