Karina Dalhunova

B2B trade portal and customer loyalty: a lesson the B2B world can learn from...

Why should we care about loyalty at all Loyal customers are crucial: • They bring 80% of your total revenue. • They are 60-70% more likely to...

Salesforce campaign management: 4 steps to success

To run effective marketing campaigns, you need special tools that help you manage and track your programs, control your customer acquisition costs, and bring...

Holistic CXM in 4 stages: A case of one retailer

Customer experience often goes together with a whole range of adjectives like good, bad, average, decreased, etc. In fact, there is more to customer...

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