Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker
Two days ago, I delivered my keynote for the latest (still virtual) MarTech conference, titled Marketing Superpowers: How AI & No Code Transform Every...
More evidence that the Golden Age of Salestech has arrived
Just last month, I wrote that salestech is the new martech, and that it’s supercharging both professions. Here’s more data to support that case. First,…
No code app creators, startups, and the future of enterprise marketing
Bubble is one the leading no code platforms for building web apps. The team at Blue Green and I dabbled with it a bit for…
Are stacks expanding? Yes. Are they best-of-breed? Yes.
It’s been my opinion, expressed in numerous editorials — hey, that’s what op-ed means! — that business technology stacks (and martech within them) are expanding…
Any CMO who wants to understand how to really harness martech should read this book
Hot off the presses, I just read Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century by…
Salestech is the new martech, and it’s supercharging both professions
Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I’ve been tracking the martech landscape. Her latest map…
What a TikTok musical teaches us about the power of “no code” citizen creators
Anyone can cook. Anyone can create. In August of last year, Emily Jacobsen, an elementary school teacher, posted a musical ode to Remy, the talented…
Martech 2030 Trend #5: Harmonizing Human + Machine
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech…
Martech 2030 Trend #4: From Big Data to Big Ops
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech…
Martech 2030 Trend #3: The Great App Explosion
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech…
Martech 2030 Trend #2: Platforms, Networks & Marketplaces
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech…
Martech 2030 Trend #1: “No Code” Citizen Creators
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech…
Martech 2030: Introduction to the Decade of the Augmented Marketer
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech…
Big Ops: Converging Digital Ops Domains and Toolsets
Ops is sexy these days. In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales…
51 martech stacks shared in the 2020 Stackie Awards, beautifully illustrated examples of modern marketing toolsets
This is the 6th year that we have run The Stackies as an awards contest that invites marketers to send in a single slide illustrating…
Integration is by far the most important criteria when selecting martech — and it’s changing the industry
The CDP Institute released their latest State of Customer Data report last week, and it revealed an important milestone in the martech industry: For the…
Bending Martec’s Law: 2020 has taught us we’re more agile than we thought
Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe) But for all the terrible things this year has besieged us…
The larger your martech stack, the better your marketing performance? Maybe
I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing…
How marketing operations and martech professionals use “no code” tools
I’ve been on the trail of “no code” martech these past couple of weeks, covering event-triggered marketing automation as a no code programming paradigm and…
3 overlapping patterns of “no code” martech and the rise of marketing makers
I’ve been fascinated with the rise of citizen developers in marketing empowered by a rapidly expanding landscape of “no code” tools for several years now.…