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Scott Brinker

Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.

The tyranny of consumerization. Really?

A headline on Computerworld this morning caught my eye: Apple's iPad 2 provokes IT anxiety. I can imagine the iPad stirring up a lot...

Visualizing marketing analytics with Tableau

Wow. Yesterday, I saw a demo of Tableau, a software package for doing "visual analysis" of databases and other raw datasets. I was amazed....

A Rubik’s Cube structure for the marketing department

In case you haven't seen it yet, Chris Kuenne wrote a terrific guest editorial in Ad Age a couple of weeks ago: Four Talent...

A marketing-math geek’s formula for success

Want to know the formula for success? Here it is: This was published by marketing metrics master Pat LaPointe earlier this week in his Metrics...

Mashing media, advertising and technology (interview)

I lived in New York City for about five years, and if I had to name one thing about the city that I loved...

Content marketing + conversion optimization

I'm a big believer in the power of "intersections," as described by Frans Johansson in his inspiring book on innovation, The Medici Effect. The intersection...

Is Outsourcing Your Help Desk a Good Idea?

For decades, the decision of whether or not to outsource your company's help desk has boiled down to a few simple questions: Do you want...

Marketing technology at a 113-year-old firm (interview)

Disruptive innovation can be exhausting. Exciting. Full of opportunity. But also relentless hard work. And with all the disruptive innovation wrought by the Internet...

Bring your A-game to marketing technology (interview)

Earlier this week, I shared a presentation by marketing technologist Cleve Gibbon on building a marketing technology platform for engaging global brands. Today, I'm...

Thinking of marketing technology as a platform

Later this week, I'll be publishing a marketing technologist interview with Cleve Gibbon, the CTO of Cognifide. As a sneak preview for that, I'd...

The Mother of All Post-Click Marketing Diagrams

For my latest column on Search Engine Land, I sketched out a post-click marketing heuristic to help visualize the different factors at work in...

A marketing technologist’s Swiss Army knife

If I had a litmus test for marketing technologists, it would be this: do you use Firebug? Firebug — in case you don't know —...

The “rocket scientists” of marketing (interview)

If you want an example of how a marketing technologist can rise to an executive leadership role in a billion dollar company, you need...

Box.net CEO: The new reality of IT lives outside IT

Aaron Levie, the CEO of co-founder of Box.net — and a self-acknowledged purveyor of "shadow IT" — wrote a terrific post for the Fortune...

Marketing Technologist: Jonathan Mendez

Today we're launching a series of interviews highlighting marketing technologists — who are they, what they do, and how they got there. We have...

Experimental marketing: 1 out of 20 ain’t bad

If you think a hit rate of 1 out of 20 for marketing ideas is a poor showing, go Elf Yourself. No, really. Take a...

8 things every marketing technologist should know

The term "marketing technologist" is sometimes broadly interpreted as anyone who wields technology in the marketing domain. However, since everyone in marketing should be...

Champions of agile marketing

If I could pick one word to define the future of marketing, it would be agility. All the shifts in technology, media, channels, connections, and...

Marketing technology grows on a tree

The wonderful marketing folks at Eloqua, in collaboration with the amazingly creative team at JESS3, just released a gorgeous new infographic of blogs influencing...

50 billion reasons for marketing innovation

Mary Meeker, the renowned Internet analyst at Morgan Stanley, just gave her presentation on Internet trends at the Web 2.0 Summit. Mary's presentations are...

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