Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
Tech layoffs? Great companies are actively hiring marketing technology talent
In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, “Web3”....
2023 will be a chaotic year for martech, yet the start of a massive wave of growth
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next...
Tech stacks are still large, but orchestration can make all the difference
Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of...
Partner Ops: The forgotten ops that’s suddenly thriving in the ecosystem era
tl;dr — The State of Partner Ops and Programs is a “must read” report for martech. A month ago, I wrote about how channel, partner, and ecosystem tech...
When is a martech stack too complex?
At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on...
Why there are 10,000 martech products that “kinda all do the same thing” (but not really)
One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” Send an email. Render a web...
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where...
The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was...
Are we “digital” yet? An algorithmic answer to a philosophical question
“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which...
Think the martech landscape is big? Here’s the size of the software industry overall
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Marketers keep replacing major martech apps, integration #1 factor for replacements
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What are we automating in marketing and martech in 2022, and who is automating it?
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The latest data on martech and marketing ops careers, and an ode to spreadsheets
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Have we entered a post-agile marketing age?
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Martech is consolidating, but what will the 2022 landscape reveal?
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10+ ways to visualize your martech stack
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Martech in the metaverse: 5 takeaways from a lively roundtable discussion
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The real build vs. buy question in martech is around talent, not technology
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It’s not the size of your martech stack, it’s your range of use cases
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Okta reveals 5-year trend of best-in-breed apps; also, a kind request I have of you
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