Scott Brinker

Cisco shares their marketing stack with 39 marketing technologies

The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies...

Microsoft shares their marketing stack in the Stackies, and it’s awesome

I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” —...

5 Disruptions to Marketing, Part 5: Artificial Intelligence

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions...

5 Disruptions to Marketing, Part 1: Digital Transformation

The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup...

Gartner shares latest data on enterprise marketing tech spend

Looking for the latest data on enterprise marketing technology spend? Look no further. Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in...

Marketing technologist study reveals digital business transformation

Back at the MarTech conference in San Francisco this past March, we conducted a study of marketing technologists with SapientNitro. After analyzing the data,...

Martec’s Law: the greatest management challenge of the 21st century

Three years ago, I described a conundrum that I dubbed Martec’s Law: Technology changes exponentially, but organizations change logarithmically. As shown in the graph above, we...

The State of Marketing Technology 2017 (hint: best-of-breed is big)

I’ve just returned from MarTech Europe in London, which was an incredible experience. I am immensely grateful for all of the amazing speakers who...

An open letter to the editor of AdAge on boring martech

Dear Ken Wheaton, I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way, and felt compelled to...

Marketing technology utilization takes a major swing upward

Good news! Marketing technology — as a sector and a discipline — is starting to mature. “Massive vendor consolidation?” you might ask hopefully. Well, not...

Everybody has a plan — until they get digitally disrupted

The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” As the world continues its digital metamorphosis, we could riff...

High-performing marketers emphasize people over data, technology, strategy

“Medicine, law, business, engineering — these are noble pursuits and necessary to sustain life,” declares Robin Williams’ character, John Keating, in the movie Dead...

Digital transformation at the AARP, from old to new

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? Let...

Martech and marketing technologists go mainstream — 3 key stats

The good folks at DataXu, in collaboration with market research firm MORAR and Withpr, have produced a fantastic quantative research study on the current...

Insights from the chief marketing technologist of an $18B firm

Duane Schulz, chief marketing technologist at Xerox, is a marketing technologist’s marketing technologist. One of the true pioneers of this hybrid profession, Duane has forged...

Microsoft buys LinkedIn: the largest martech acquisition in history?

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. This is the largest acqusition in Microsoft’s history — over...

How utilized is marketing automation today? An expert weighs in

I recently had the chance to talk with Jeff Pedowitz, the founder and president of Pedowitz Group, a marketing services provider built around the...

Big deals for Marketo and Demandware, but what do they mean?

REMINDER: don’t miss the upcoming INAUGURAL EPISODE of chiefmartecTV live with David Raab this Friday, June 10 at 2pm EDT. Last week was a big...

The radical NoMQL movement in content marketing

Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly...

Keeping marketing technology integration in perspective

I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. But as a new report from Wrike shows...

New Posts