Scott Brinker

The 2010 marketing technology proto-landscape did consolidate by 61%

Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My...

Martech and the modern marketing org (study results)

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they...

12 org stacks reveal people-process-technology triangles at #MarTech

We kicked off MarTech East in Boston on Monday with an awards ceremony for The Stackies: Org Edition. While the previous versions of this awards...

72 hours in Shanghai in a parallel martech universe

The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. The fourth largest — actually the 9th most valuable company in...

The Grand View of Martech: A Martech Manifesto (DRAFT)

As we were planning the upcoming MarTech conference for Boston, the Third Door Media team and I had an invigorating discussion about the philosophy...

3 thoughts on Marketo’s domain outage this week

This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their marketo.com domain expire. This brought down...

Is marketing technology entering a post-platform era?

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully...

Is winter coming for martech? Or just for martech VCs?

For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been...

Pop quiz: What do Amazon Alexa and Whole Foods have in common?

The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a...

The average enterprise uses 91 marketing cloud services

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and...

A proposed model for organizing the chaos of marketing technology

The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions...

600+ marketers report on the blend of art and science in marketing

At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study...

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in...

57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack...

Cisco shares their marketing stack with 39 marketing technologies

The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies...

Microsoft shares their marketing stack in the Stackies, and it’s awesome

I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” —...

5 Disruptions to Marketing, Part 5: Artificial Intelligence

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions...

5 Disruptions to Marketing, Part 1: Digital Transformation

The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup...

Gartner shares latest data on enterprise marketing tech spend

Looking for the latest data on enterprise marketing technology spend? Look no further. Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in...

Marketing technologist study reveals digital business transformation

Back at the MarTech conference in San Francisco this past March, we conducted a study of marketing technologists with SapientNitro. After analyzing the data,...

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