Scott Brinker

Is winter coming for martech? Or just for martech VCs?

For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been...

Pop quiz: What do Amazon Alexa and Whole Foods have in common?

The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a...

The average enterprise uses 91 marketing cloud services

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and...

A proposed model for organizing the chaos of marketing technology

The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions...

600+ marketers report on the blend of art and science in marketing

At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study...

Marketing Techniology Landscape Supergraphic (2017): Martech 5000

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in...

57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack...

Cisco shares their marketing stack with 39 marketing technologies

The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies...

Microsoft shares their marketing stack in the Stackies, and it’s awesome

I am enormously grateful to every company that participates in the annual Stackies Awards, sharing a single slide illustration of their “marketing stack” —...

5 Disruptions to Marketing, Part 5: Artificial Intelligence

The Machine Intelligence 3.0 landscape above was created by Shivon Zilis and James Cham. This is Part 5 of a 5-part series on 5 Disruptions...

5 Disruptions to Marketing, Part 1: Digital Transformation

The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. I confess, those things aren’t my cup...

Gartner shares latest data on enterprise marketing tech spend

Looking for the latest data on enterprise marketing technology spend? Look no further. Gartner recently released their CMO Spend Survey 2016-2017. It’s already been in...

Marketing technologist study reveals digital business transformation

Back at the MarTech conference in San Francisco this past March, we conducted a study of marketing technologists with SapientNitro. After analyzing the data,...

Martec’s Law: the greatest management challenge of the 21st century

Three years ago, I described a conundrum that I dubbed Martec’s Law: Technology changes exponentially, but organizations change logarithmically. As shown in the graph above, we...

The State of Marketing Technology 2017 (hint: best-of-breed is big)

I’ve just returned from MarTech Europe in London, which was an incredible experience. I am immensely grateful for all of the amazing speakers who...

An open letter to the editor of AdAge on boring martech

Dear Ken Wheaton, I read your editorial from October 3, Martech Is So Boring — and It Should Stay That Way, and felt compelled to...

Marketing technology utilization takes a major swing upward

Good news! Marketing technology — as a sector and a discipline — is starting to mature. “Massive vendor consolidation?” you might ask hopefully. Well, not...

Everybody has a plan — until they get digitally disrupted

The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” As the world continues its digital metamorphosis, we could riff...

High-performing marketers emphasize people over data, technology, strategy

“Medicine, law, business, engineering — these are noble pursuits and necessary to sustain life,” declares Robin Williams’ character, John Keating, in the movie Dead...

Digital transformation at the AARP, from old to new

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? Let...

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