Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
The drama that swirls around data in marketing
Great article in The New York Times this past weekend, Can Social Media Sell Soap?, sheds some light on the war in marketing between...
Marketing services and technology M&A increased 67% in 2012
The Jordan, Edmiston Group, Inc. (JEGI) investment bank released their report of 2012 M&A deals in media, information, marketing, and technology sectors last week....
A striking example of the power and peril of data
Here's a parting story from 2012 that I think sets the stage for a major theme of 2013: data has power. Last week a newspaper...
5 thoughts on Oracle’s acquisition of Eloqua for $871 million
Wow, this certainly tops off a spectacular year in the marketing technology space: yesterday, Eloqua announced that it was being acquired by Oracle for...
Why this CMO loathes marketing plans (interview)
One of my favorite marketers in the Boston area is Frank Days. He's super smart, speaks his mind, and is a great champion of...
Agile marketing in 20 slides and 5 minutes (video)
"What the heck is this agile marketing thing people keep talking about?!" If that question is on your mind — and you aren't familiar with...
4 out 5 analysts recommend a marketing technology office
Admittedly, the statistical validity of that headline is suspect. As a child of the 80's, back when people actually watched commercials on our sole...
5 marketing meta-trends (the presentation)
I'm giving a presentation today at the ITSMA's annual marketing conferencing on the topics of agile marketing and the rise of marketing technologists —...
“Every customer experience is a brand moment of truth.”
The reason why I like Google's term "ZMOT" — the Zero Moment of Truth — is because I really do visualize that the distance...
Technical expertise is more important than agency experience for CMOs
The Economist Intelligence Unit is on a roll with its marketing industry research. It just released another report, sponsored by SAS, titled Outside Looking...
Why marketing may solve the innovator’s dilemma
You may have heard of the recent report by the Economist Intelligence Unit, Cultivating Business-Led Innovation. The big conversation nugget that has been appearing...
Moving marketing beyond the arts and crafts department (interview)
While the marketing technology landscape is vibrant and crowded with innovators of all kinds, there are only a handful of companies that can legitimately...
What agile marketers can learn from the U.S. CTO
Think your organization is too large or too political to adopt agile marketing? You might take inspiration from the U.S. CTO Todd Park, who...
Econsultancy’s CEO: Marketing needs pi-shaped people
Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That's "pi" as in...
3 enterprises where marketing leads marketing technology
I've been advocating for marketing to lead its own technology for almost 5 years now. I believe that the splicing of code and data...
Good content marketing is a part of customer experience
Today the Content Marketing Institute, MarketingProfs, and Brighcove released a new 2013 B2B content marketing report with updated benchmarks, budgets, and trends for North...
5 meta-trends underlying almost all of modern marketing
The fast-paced evolution of marketing is a sea of trends, from attribution models to the Zero Moment of Truth. So many trends, in fact,...
IBM champions the chief marketing technologist
Virginia Sharma, VP of Marketing and Communications at IBM India/South Asia, recently posted a presentation on SlideShare titled The New Profession on a Smarter...
Whatever it is, we’re calling it “marketing automation”
"Marketing automation" as the label for a major — if slightly amorphous — category of modern marketing software appears to be here to stay....
62% of marketing departments do control their technology
I was a bit flabbergasted when I wrote yesterday's post noting that, according to a recent ITSMA and VisionEdge Marketing report, 59% of marketers...