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Scott Brinker

Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.

Boom! Marketo starts the real marketing platform wars

My fellow marketing technology enthusiasts, mark this week in your journals. Here at their Marketing Nation Summit in San Francisco, Marketo just triggered a...

General Colin Powell: programmer and agile manager?

I was delighted to spend a couple of days at the SAS Global Forum in D.C. this week, where I presented the story of...

10 things I hate about narrow CIO vs. CMO arguments

Last night, Vala Afshar and Michael Krigsman announced on Twitter that I would be their guest on CxO Talk show this Friday. A harmless...

Secrets of a Silicon Valley marketing technologist

Okay, perhaps that headline sounds a tad too much like a salacious exposé, which this is not. This is, however, an enlightening Q&A with Jason...

Marketing’s intersection of complexity and accountability

While I don’t usually cover start-up launches on this blog — a space well-covered by TechCrunch and many others who are great at it...

6 questions with SAP’s chief marketing technologist

When I posted my presentation The Marketing Technologist: Neo of the Marketing Matrix a few months ago, one of the people who commented on...

Software is the new channel middleman in marketing

The Internet was supposed to be The Great Disintermediation Machine, collapsing the relationship between marketers and customers from this: To this: And indeed, that disintermediation…

What if 1,000+ marketing technology vendors were the new normal?

Overcrowded. That was probably the most common remark to my latest marketing technology landscape. Well, aside from more colorful exclamations that decorum prevents me from...

81% of big firms now have a chief marketing technologist

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer...

Strategy, marketing, and technology are all intertwined

Joe Pulizzi and Robert Rose covered my latest marketing technology landscape as part of their PNR: This Old Marketing podcast this week. They start...

Marketing Technology Landscape Supergraphic (2014)

The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It...

The marketing automation super-collider of 2014

I started working on a new version of a marketing landscape that will be released early next month. The last one I did was...

One CMO’s advice for getting started with agile marketing

Sometimes an idea is just ready to happen and is simultaneously discovered by multiple people at once. A famous example is when Newton and...

The Marketing Technologist: Neo of the Marketing Matrix

Today, I'm giving one of the opening keynotes at the Gilbane Conference, making the case for why marketing technologists are amazing, Neo-like characters in...

2 important agile marketing insights from HubSpot’s CMO

Kudos to Frank Days, John Cass, and now Amy Callahan, who have kicked started the Boston Agile Marketing Meet-Up back into gear over the...

The many marketing departments of tomorrow

Before I get an inbox full of angry emails from everyone who doesn't work in the marketing department, let me disclaim that the above...

Why data-driven marketers shouldn’t trust the data fully

There's a great new report out by the IBM Institute for Business Value, Analytics: A blueprint for value, that's well worth reading. The above...

Digital is easy. Try A/B testing in the real world.

If I was going to recommend one book for an executive to read about the power of controlled experiments in business, it would be...

The emerging third-party era of marketing automation

Will marketing technology consolidate into a handful of behemoth super-platforms? Or will it continue to diversify with more innovative new software? My theory on marketing...

CEOs look toward disruptive technology more than CMOs

CEOs have come to recognize, more than ever, that disruptive technology poses the single biggest existential threat to the future of their businesses. Or,...

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