Scott Brinker
Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.
Point/counterpoint: how big is the martech market?
We’re going to try something different here. Louis Gudema, the president of marketing consultancy revenue + associates, submitted a guest post to me with...
6 questions with the CMO of Salesforce ExactTarget
In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic...
A call-to-arms for The Agile Era of business management
There are many posts, articles, and presentations about “agile marketing” out there — I’ve contributed my fair share — that dive into the process...
Marketers regularly use over 100 software programs
A lot of people look at my marketing technology landscape graphic and protest, “There’s too damn much software in marketing!” To many, it’s inconceivable...
Aetna’s team of marketing technologists: don’t call them shadow IT
The roles of marketing technologists — including senior chief marketing technologists — still have high variance from one organization to another. In some, they are...
Predictive analytics and customer experience can be a dangerous mix
Two trends, each racing forward, that have the potential for disastrous collisions: The need for truly customer-centric organizations in a fully connected world. The use…
5 lies Westin told me at Content Marketing World
I’m here at Content Marketing World in Cleveland tonight. Actually, that’s not true. I’m more than an hour outside of Cleveland at some rundown,...
Agile marketing? That would never work here
I’m writing this in Frankfurt, where I was honored to be one of the keynote speakers at André Morys’ Conversion Summit, a yearly gathering...
The revolution will not be advertised: HubSpot files for $100 million IPO
This week, HubSpot filed for a $100 million IPO. As a “marketing technology” story, that’s remarkable enough at face value. There have been only a...
Modern marketing is for underdogs and innovators — and marketing technologists
This has been a banner year for marketing technology — and marketing technologists — being recognized as an integral part of modern marketing. Featured articles...
Could Google be the ultimate marketing cloud company?
Pop quiz! Write down the names of three multi-billion companies who either provide a “marketing cloud” today — or are potential contenders in that...
Must-read interview on marketing technology leadership with the CTO of SapientNitro
Sheldon Monteiro, CTO of SapientNtiro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur...
Symantec’s marketing technologist is an evangelist, an influencer, and a negotiator
I’m incredibly excited to share with you the following Q&A with Bala Kudaravalli, a leading marketing technologist at Symantec. (With thanks to Scott Vaughan...
More unicorns! LinkedIn’s head of marketing technology
It’s fascinating to watch a new profession — marketing technologists — emerge from the digital star foundry. It’s a phenomenon that we should expect to...
Jason Heller on a mission for the marketer of the future
Jason Heller is the founder and CEO of Agiliti, a New York consultancy that specializes in digital transformation of marketing operations and strategy. I first...
Google, don’t break my heart with shoddy marketing
Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying...
Ridiculously biased in favor of open marketing platforms
On the topic of “open marketing platforms” — foundational marketing software systems that make it easy to plug in or connect with other marketing...
The 4 quadrants of marketing management, a 2×2 model
Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some...
Adobe embraces open model for its Marketing Cloud too
The battle of the marketing clouds is heating up. Last month Oracle announced its unified Oracle Marketing Cloud, and yesterday IBM introduced ExperienceOne — both...
Digital marketing is now reappropriating the sales budget
It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted...