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Scott Brinker

Scott Brinker
Scott Brinker is the president & CTO of ion interactive, a leading provider of post-click marketing software and services. He writes the Conversion Science column on Search Engine Land and frequently speaks at industry events such as SMX, Pubcon and Search Insider Summit. He chairs the marketing track at the Semantic Technology Conference. He also writes a blog on marketing technology, Chief Marketing Technologist.

Should you judge a marketing cloud by its website?

I’d recommend that the next acquisition that some marketing cloud companies should make is a web design firm. Seriously, whatever the multiple — and...

Speaking truth to marketers and marketing technology companies

Yes, that’s a sparkling, rainbow-colored unicorn kitten with butterfly wings. This came up in the following Q&A I had with marketing technology analyst extraordinaire David...

For every marketing tech firm consolidated, 1.5 are born

My doppelgänger (or am I his?) agrees: marketing technology isn’t consolidating yet. Digiday recently published a terrific podcast interview with Terry Kawaja, the CEO of...

VC predicts marketing tech will grow 10X in 10 years

Ashu Garg is a general parter at the venture capital firm Foundation Capital, focusing on start-ups in the marketing technology sector. He is currently...

Marketing as UX incarnate, with agile and lean principles

Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from...

The system dynamics of 2,000+ marketing technology vendors

How is it even possible to have 2,000 marketing technology vendors? Surely, this space must consolidate. It’s not even conceivable that it would continue...

Marketing Technology Landscape Supergraphic (2015)

There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with...

Marketing automation as a bellwether of overall martech landscape

It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and...

Using Scrumban (Scrum + Kanban) for agile marketing

Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that...

Merkle’s CMTO on new kinds of marketing, tech, agencies

Merkle and I were both born in 1971. Crikey, a lot has changed since then. In 1971, Apollo 14 landed on the moon, the third...

What will happen with marketing technology in 2015?

Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with...

If a 173-year-old public company can digitally transform, what’s your excuse?

“Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a...

The Frame and the Field: the art of making marketing technology decisions

I want to share an idea with you that’s been in my head for a while. It may sound fairly obvious — and perhaps it...

A beauty contest for marketing clouds, but buyers resist monogamy

Apologies for that metaphor — admittedly wrong on so many levels. But bear with me. Last week, Forrester announced their “wave” report for enterprise-class marketing...

$20 billion global market for marketing software today

How big is the market for marketing software today? Gerry Murray at IDC has an answer to that question, which he announced in a blog...

A STEAM engine to create marketing technologists for the future

Almost everyone you meet in technology is an advocate of more STEM education — science, technology, engineering, and math. We appreciate that (a) technology...

4 marketing automation vendors, 1 stage, 0 casualties

Yesterday, I moderated a panel on “the present and future of marketing automation” at MarketingProf’s B2B Forum with Atri Chatterjee, CMO of Act-On; Jon...

How 9 brands think of their marketing technology stacks

Last month, the Corporate Executive Board (CEB) assembled a two-day meeting of “chief marketing technologists” from nine Fortune 500 consumer brands to have a...

SDL’s CMO on data-driven decisions, marketing and IT, and customer experience

In today’s Q&A, I had the privilege of hearing from Paige O’Neill, the CMO of SDL, one of the top providers of customer experience...

Over $21.8 billion of funding for marketing technology

Hold on to your butts: there’s been over $21.8 billion of venture capital and private equity invested marketing technology companies. And that doesn’t include...

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