Author Archive | Scott Brinker

More unicorns! LinkedIn’s head of marketing technology

Blog post by on July 23, 2014

It’s fascinating to watch a new profession — marketing technologists — emerge from the digital star foundry. It’s a phenomenon that we should expect to see more frequently in The Second Machine Age. But while that’s thought-provoking …

Google, don’t break my heart with shoddy marketing

Blog post by on June 17, 2014

Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying outright, although that’s certainly happened. But often deliberately choosing words — as well …

The 4 quadrants of marketing management, a 2×2 model

Blog post by on May 27, 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some circles — I’ve mulled over the inherent tension between innovation and optimization for …