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Author Archive | Scott Brinker

Boom! Marketo starts the real marketing platform wars

Blog post by on April 10, 2014

My fellow marketing technology enthusiasts, mark this week in your journals. Here at their Marketing Nation Summit in San Francisco, Marketo just triggered a major inflection point in our industry. First, let me set the stage for …

Secrets of a Silicon Valley marketing technologist

Blog post by on March 12, 2014

Okay, perhaps that headline sounds a tad too much like a salacious exposé, which this is not. This is, however, an enlightening Q&A with Jason Seeba, lead marketing technologist at BloomReach, a rapidly growing Silicon Valley company …

Software is the new channel middleman in marketing

Blog post by on February 16, 2014

The Internet was supposed to be The Great Disintermediation Machine, collapsing the relationship between marketers and customers from this: To this: And indeed, that disintermediation has happened in many businesses. E-commerce is now over a trillion dollars …

81% of big firms now have a chief marketing technologist

Blog post by on January 31, 2014

Looking at the latest marketing technology landscape, you might ask yourself, “How the heck do marketers make sense of all of this?” Increasingly, the answer is: they have a chief marketing technologist. A terrific new research report …