Santosh Kumar

‘Moneyball’ing data – A closer look at how churn and propensity models work

No matter how well you understand the subject and all the formulas, equations and algorithms that go with it, having the ability to predict...

3 Tips to Personalize Retail Newsletters

The power of sophisticated technology is no longer the privilege of technologists alone. It has moved into the hands of the common man. This...

New age realities of the Food and grocery industry

Food and Grocery is one of the fastest growing segments in retail and as per an estimate, by 2022 consumers could be spending $100...

From analog to algorithms – The evolution marketing in retail

As someone who loves retail and the technology behind it, looking back at how things were done in the past, really lets me appreciate...

Counterpunching AmazonGo

Unless you are living under a rock, you have probably heard of AmazonGo. At the time of writing this article, there were 10M+ views...

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