Sangram Vajre
Sangram Vajre is a co-founder of Terminus and the author of two books on marketing. His latest book, ABM is B2B is an Amazon best-seller. He founded the FlipMyFunnel Community in 2014 to provide a place for B2B marketing and sales innovators to foster the account-based mindset and to learn from each other. Prior to Terminus, Sangram ran marketing at Pardot (acquired by ExactTarget and then ExactTarget was acquired by Salesforce for $2.5B). Sangram is an international keynote speaker, big hugger, author, and host of the top 50 business podcast called FlipMyFunnel with over 100,000 subscribers.
Metrics and KPIs have always been a guiding light in any marketing strategy, but to put it bluntly, most marketers are measuring the wrong...
B2B marketers know that, often, there are more hurdles to a marketing strategy’s success than ways to win. Challenges like measurement, brand engagement, effective...